عنوان
پدید آورنده
موضوع
رده
HF5415 .2 .M34 2015
HF5415
.
2
.
M34
2015
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
:9781466663718
NATIONAL BIBLIOGRAPHY NUMBER
Number
986302
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Market research methodologies
General Material Designation
[book]
Other Title Information
: multi-method and qualitative approaches
First Statement of Responsibility
\ Amandeep Takhar-Lail, University of Bedfordshire, UK, Ali Ghorbani, Payame Noor University, Iran, [editors].
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hershey, PA
Name of Publisher, Distributor, etc.
: Business Science Reference, an imprint of IGI Global
Date of Publication, Distribution, etc.
, 2015
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxv, 300 pages
Other Physical Details
:illustrations
SERIES
Series Title
Advances in marketing, customer relationship management, and e-services (AMCRMES)
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Index
Text of Note
Bibliography
SUMMARY OR ABSTRACT
Text of Note
"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--
TOPICAL NAME USED AS SUBJECT
Marketing research-- Methodology.
Consumers-- Research-- Methodology.
Qualitative research-- Methodology.
بازاریابی -- تحقیق -- روششناسی
مصرفکنندگان -- تحقیق -- روششناسی
تحقیق کیفی -- روششناسی
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/3
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
2
Book number
.
M34
2015
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Takhar-Lail, Amandeep,1980-
Ghorbani, Ali,1984-
ORIGINATING SOURCE
Date of Transaction
20151226153103.0
Cataloguing Rules (Descriptive Conventions))
rda
BL
270410
1
Y
