Deception in the marketplace: the psychology of deceptive persuasion and consumer self protection
New York
Routledge
Includes bibliographical references
David M. Boush, Marian Friestad, Peter Wright
Deception in the marketplace -- Theoretical perspectives on deceptive persuasion -- Marketplace deception tactics I -- Marketplace deception tactics II -- How deception-minded marketers think -- How people cope with deceptiveness : prior research -- Marketplace deception protection skills -- Developing deception protection skills in adolescence and adulthood -- Teaching marketplace deception protection skills: prior research -- Societal perspectives : regulatory frontiers, societal trust, and deception-protection education