عنوان
پدید آورنده
موضوع
رده
HF 5827.8 .B68 2009
HF
5827
.
8
.
B68
2009
کتابخانه
محل استقرار
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
eng
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Deception in the marketplace: the psychology of deceptive persuasion and consumer self protection
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
Routledge
GENERAL NOTES
Text of Note
Includes bibliographical references
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
David M. Boush, Marian Friestad, Peter Wright
CONTENTS NOTE
Text of Note
Deception in the marketplace -- Theoretical perspectives on deceptive persuasion -- Marketplace deception tactics I -- Marketplace deception tactics II -- How deception-minded marketers think -- How people cope with deceptiveness : prior research -- Marketplace deception protection skills -- Developing deception protection skills in adolescence and adulthood -- Teaching marketplace deception protection skills: prior research -- Societal perspectives : regulatory frontiers, societal trust, and deception-protection education
TOPICAL NAME USED AS SUBJECT
Entry Element
، Deceptive advertising -- United States
Entry Element
، Marketing -- United States
Entry Element
، Consumer protection -- United States
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5827
.
8
.
B68
2009
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
Boush, David M
Relator Code
AU
AU Friestad, Marian
AU Wright, Peter 1943 -
TI
