16095
Lee, Kiefer
Global marketing management: changes, challenges and new strategies
Oxford; New York
Oxford University Press
2005
xxxi, 582 p.: col. ill
Includes bibliographical references and index
Kiefer Lee, Steve Carter
Management ، International business enterprises
، Strategic planning
HD
62
.
4
.
L44
2005
AU
AU Carter, Steve
TI
CL
