Strategic partnerships an entrepreneur's guide to joint ventures and alliances
Chicago, IL
Dearborn Trade Publishing
c2004
xv, 207 p. , ill. , 24 cm.
Includes index.
8. Making it work -- Case study : forging early and lasting alliances at Toyota -- 9. Legal aspects and exit strategics -- Case study : spreading the strategic alliance message at Verizon -- 01. When losing is winning -- Case study : Eastman Kodak Company's focus on venture relationships with start-up companies -- App. Sample joint venturing related business agreements.