عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
9780750648387
لاتين
Pervaiz K. Ahmed and Mohammed Rafiq
Internal marketing
Amsterdam ;Boston
Elsevier Butterworth-Heinemann,
2004
x, 299 p.
مرجع به حساب نمي آيد
Includes bibliographical references and index.
tools and concepts for customer-focused management
Marketing, Management
Marketing, Management, Case studies
Organizational effectiveness
Organizational effectiveness, Case studies
Relationship marketing
Customer Relations
658
.
802
,
A286i
,
2002
مولف
Ahmed, Pervaiz K.
Ahmed, Pervaiz K.
Chartered Institute of Marketing.
Rafiq, Mohammed.
