Television and new media :must-click TV /Jennifer Gillan.
New York :
Routledge,
2011.
313 p. ;24 cm.
مرجع به حساب نمي آيد
Includes bibliographical references (p. [290]-301) and index.
Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion.
Television programs--United States.
Television programs--Rating.--United States
Television broadcasting--Technological innovations--United States.