عنوان
پدید آورنده
موضوع
رده
PN 1992.3 .U5 G55 2011
PN
1992
.
3
.
U5
G55
2011
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780415802376 (hardback : alk. paper)
(Number (ISBN
0415802377 (hardback : alk. paper)
(Number (ISBN
9780415802383 (pbk. : alk. paper)
(Number (ISBN
0415802385 (pbk. : alk. paper)
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
n-us---
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Television and new media :must-click TV /Jennifer Gillan.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Routledge,
Date of Publication, Distribution, etc.
2011.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
313 p. ;24 cm.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. [290]-301) and index.
CONTENTS NOTE
Text of Note
Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion.
TOPICAL NAME USED AS SUBJECT
Entry Element
Television programs--United States.
Entry Element
Television programs--Rating.--United States
Entry Element
Television broadcasting--Technological innovations--United States.
Entry Element
Convergence (Telecommunication)
Entry Element
Television viewers--United States.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
PN
1992
.
3
.
U5
G55
2011
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Gillan, Jennifer.
