Customer service :new rules for a social media world
Indianapolis, Ind. :
Que
c2011
ix, 189 p. :ill.; 23 cm
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Putting together a social media team -- Examples of how it doesn't work (and what happens) -- Before the explosion: winning your customer -- Customer service is a way of life -- Social media damage control: stopping small problems from becoming big ones -- Making customer addicts online: best practices that work! -- Keeping the addiction going