عنوان

Pay-per-click search engine marketing :

شابک

0470488670

شابک

0470917199

شابک

0470917202

شابک

0470917210

شابک

661270828X

شابک

9780470488676

شابک

9780470917190

شابک

9780470917206

شابک

9780470917213

شابک

9786612708282

شماره

b706982

عنوان اصلي

Pay-per-click search engine marketing :

نام عام مواد

[Book]

ساير اطلاعات عنواني

an hour a day /

نام نخستين پديدآور

David Szetela, Joseph Kerschbaum.

محل نشرو پخش و غیره

Indianapolis, Ind. :

نام ناشر، پخش کننده و غيره

Wiley,

تاریخ نشرو بخش و غیره

©2010.

نام خاص و کميت اثر

1 online resource (xxxvi, 395 pages) :

ساير جزييات

illustrations.

عنوان فروست

Sybex serious skills

متن يادداشت

The art and science of PPC advertising -- How the PPC machine works -- Core PPC skills and objectives -- Month 1 : research keywords and establish campaign structure -- Month 2 : create great PPC ads -- Month 3 : design effective landing pages -- Month 4 : advertise on the Google content network -- Month 5 : launch your campaign -- Month 6 : optimize your campaign -- Month 7 : test ads by using advanced techniques -- Month 8 : test and optimize landing pages -- Month 9 : migrate your campaign to Microsoft and Yahoo! -- Appendix A : Advanced AdWords Editor -- Appendix B : Facebook PPC.

بدون عنوان

0

متن يادداشت

"The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing. This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants. Explains core PPC concepts, industry trends, and the mechanics that make a campaign work. Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models. Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network. Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected. Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method."--

منبع سفارش / آدرس اشتراک

Safari Books Online

شماره انبار

CL0500000075

عنوان

Pay-per-click search engine marketing.

شماره استاندارد بين المللي کتاب و موسيقي

9780470488676

موضوع مستند نشده

Internet advertising.

موضوع مستند نشده

Internet marketing.

موضوع مستند نشده

Web search engines.

موضوع مستند نشده

BUSINESS & ECONOMICS-- E-Commerce-- Internet Marketing.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Mail Order.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Marketing-- Direct.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Marketing-- Multilevel.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Marketing-- Telemarketing.

موضوع مستند نشده

Internet advertising.

موضوع مستند نشده

Internet marketing.

موضوع مستند نشده

Web search engines.

موضوع مستند نشده

BUS-- 040000

موضوع مستند نشده

BUS-- 043010

موضوع مستند نشده

BUS-- 043040

موضوع مستند نشده

BUS-- 043050

موضوع مستند نشده

BUS-- 090010

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Szetela, David,1954-

مستند نام اشخاص تاييد نشده

Kerschbaum, Joseph,1976-

تاريخ عمليات

20201207220903.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y