عنوان
پدید آورنده
موضوع
رده
HF 5415.1265 .S7419 2010
HF
5415
.
1265
.
S7419
2010
کتابخانه
محل استقرار
electronic
Sterne, Jim
5591-
Social media metrics :how to measure and optimize your marketing investment
Hoboken, N.J.
John Wiley
c2010
xxxi, 240 p. : ill. ; 24 cm.
The new rules of social media series
Includes bibliographical references and index
Jim Sterne
Getting focused : identifying goals -- Getting attention : reaching your audience -- Getting respect : identifying influence -- Getting emotional : recognizing sentiment -- Getting response : triggering action -- Getting the message : hearing the conversation -- Getting results : driving business outcomes -- Getting buy-in : convincing your colleagues -- Getting ahead : seeing the future
، Internet marketing
Economic aspects ، Social media
، Marketing research
Economic aspects ، Online social networks
HF
5415
.
1265
.
S7419
2010
AU
TI
SE
SE New rules of social media series
