عنوان

Einstein in the boardroom

شابک

9780471703

شابک اشتباه

047170332X

کد کشور

IR

شماره

EB6661

زبان متن نوشتاري يا گفتاري و مانند آن

انگلیسی

کشور محل نشر

IR

عنوان اصلي

Einstein in the boardroom

نام عام مواد

[Electronic Resource]

ساير اطلاعات عنواني

:moving beyond intellectual capital to I-stuff

نام نخستين پديدآور

/ Suzanne S. Harrison and Patrick H. Sullivan

محل نشرو پخش و غیره

Hoboken, N.J.

نام ناشر، پخش کننده و غيره

: John Wiley,

تاریخ نشرو بخش و غیره

, c2006.

نام خاص و کميت اثر

xii, 226 p. ill. 24 cm.

متن يادداشت

e

متن يادداشت

ng

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Introduction: the Einstein legacy -- Intangibles in the Einstein context -- What are intangibles? -- How intangibles differ from tangibles -- Perspectives on intangibles -- The impact of intangibles on organizations -- Some outcomes of the rising importance of intangibles -- Why manage the organization's intangibles? -- Einstein in the boardroom -- The Einstein value continuum -- The difference between I-stuff and IP -- I-stuff management thought leaders -- I-stuff management activities -- The Einstein value continuum -- Building the portfolio of I-stuff -- What building path companies are trying to accomplish -- Best practices for the building path -- Conclusions: beyond building -- Leveraging the portfolio of I-stuff -- What companies on the leveraging path are trying to accomplish -- How companies leverage their I-stuff -- Best practices for the leveraging path -- Developing a brand management capability -- Developing a corporate brand -- Extracting value from the brand -- Conclusions: beyond leveraging -- Integrating the portfolio of I-stuff -- What integrating path companies are trying to accomplish -- I-stuff strategies -- Managing across organizational boundaries -- Measuring the value of intangibles -- Best practices for the integrating path -- Conclusions: beyond integrating -- Sustaining the corporation through I-stuff -- What is sustainability? -- The characteristics of sustainable corporations -- Why are stakeholders important? -- Sustainability and I-stuff reporting -- What sustaining path companies are trying to accomplish -- Best practices for the sustaining path -- Conclusions: beyond sustainability -- Proctor & Gamble: progressing beyond intellectual property -- Changing a corporate culture -- The promise of intellectual assets -- How they did it -- Moving the technology forward -- "Connect + develop" -- Accelovation -- Mining know-how -- Reliability engineering -- The value of employees.

موضوع مستند نشده

Intellectual capital- Management

شماره

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Harrison, Suzanne S.

مستند نام اشخاص تاييد نشده

Sullivan, Patrick H

کشور

ایران

نام ميزبان

047170332X.pdf

شماره دسترسي

محرمانه

اطلاعات مختصر

محرمانه

تاريخ و ساعت مذاکره و دسترسي

047170332X.pdf

بيت در ثانيه

0

نوع فرمت الکترونيکي

متن

وضعیت فهرست نویسی

old catalog

فرمت انتشار

e

نوع ماده

BL

پیشوند ISBD اعمال شده است

1

سطح دسترسي

a

تكميل شده

Y