عنوان

Brand Islam :

شابک

1477309462

شابک

9781477309254

شابک

9781477309469

شابک اشتباه

147730925X

شابک اشتباه

9781477309261

شابک اشتباه

9781477309278

کد کشور

bnb

شماره

bc10948

کد کشور

txdocs

شماره

Z UA380.8 SH65br

زبان متن نوشتاري يا گفتاري و مانند آن

انگلیسی

عنوان اصلي

Brand Islam :

نام عام مواد

[Book]

ساير اطلاعات عنواني

the marketing and commodification of piety /

نام نخستين پديدآور

Faegheh Shirazi.

وضعيت ويراست

First edition.

محل نشرو پخش و غیره

Austin :

نام ناشر، پخش کننده و غيره

University of Texas Press,

تاریخ نشرو بخش و غیره

2016.

نام خاص و کميت اثر

ix, 281 pages :

ساير جزييات

illustrations ;

ابعاد

24 cm

متن يادداشت

Includes bibliographical references (pages 251-270) and index.

متن يادداشت

Islamophobia and Western culture -- Islam and the halal food industry -- Halal slaughtering of animals : perils and practices -- Marketing piety : hijabi dolls and other toys -- Halal cosmetics and skin care : the Islamic way to beauty -- Islamic dress and the Muslim fashion industry : halal fashion -- Sportswear, lingerie, and accessories--the Islamic way.

بدون عنوان

0

متن يادداشت

From food products to fashions and cosmetics to children's toys, a wide range of commodities today are being marketed as "halal" (permitted, lawful) or "Islamic" to Muslim consumers both in the West and in Muslim-majority nations. However, many of these products are not authentically Islamic or halal, and their producers have not necessarily created them to honor religious practice or sentiment. Instead, most "halal" commodities are profit-driven, and they exploit the rise of a new Islamic economic paradigm, "Brand Islam," as a clever marketing tool. Brand Islam investigates the rise of this highly lucrative marketing strategy and the resulting growth in consumer loyalty to goods and services identified as Islamic. Faegheh Shirazi explores the reasons why consumers buy Islam-branded products, including conspicuous piety or a longing to identify with a larger Muslim community, especially for those Muslims who live in Western countries, and how this phenomenon is affecting the religious, cultural, and economic lives of Muslim consumers. She demonstrates that Brand Islam has actually enabled a new type of global networking, joining product and service sectors together in a huge conglomerate that some are referring to as the Interland. A timely and original contribution to Muslim cultural studies, Brand Islam reveals how and why the growth of consumerism, global communications, and the Westernization of many Islamic countries are all driving the commercialization of Islam.

موضوع مستند نشده

Brand name products-- Religious aspects-- Islam.

موضوع مستند نشده

Branding (Marketing)

موضوع مستند نشده

Consumer behavior.

موضوع مستند نشده

Consumers-- Attitudes.

موضوع مستند نشده

Consumption (Economics)-- Religious aspects-- Islam.

موضوع مستند نشده

Islam and culture.

موضوع مستند نشده

Brand name products-- Religious aspects-- Islam.

موضوع مستند نشده

Branding (Marketing)

موضوع مستند نشده

Consumer behavior.

موضوع مستند نشده

Consumers-- Attitudes.

موضوع مستند نشده

Consumption (Economics)-- Religious aspects-- Islam.

موضوع مستند نشده

Halal

موضوع مستند نشده

Islam

موضوع مستند نشده

Islam and culture.

موضوع مستند نشده

Marketing

موضوع مستند نشده

RELIGION-- Islam.

موضوع مستند نشده

SOCIAL SCIENCE-- Popular Culture.

موضوع مستند نشده

Verbraucherverhalten

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Shirazi, Faegheh,1952-

تاريخ عمليات

20220312003140.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

کد کاربرگه

270410

تكميل شده

Y