Public relations in the Gulf cooperation countries :
نام عام مواد
[Book]
ساير اطلاعات عنواني
an Arab perspective /
نام نخستين پديدآور
edited by Talal M. Almutairi and Dean Kruckeberg.
وضعیت ویراست
وضعيت ويراست
First Edition.
وضعیت نشر و پخش و غیره
محل نشرو پخش و غیره
New York :
نام ناشر، پخش کننده و غيره
Routledge, Taylor & Francis Group,
تاریخ نشرو بخش و غیره
2019.
مشخصات ظاهری
نام خاص و کميت اثر
1 online resource.
فروست
عنوان فروست
Routledge new directions in public relations and communication research
یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references and index.
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
The Arab world hasengaged in public relations for thousands of years, and the public relations literature provides multiple examples extending from ancient times. However, modern public relations is much more vaguely defined. This is partly because the research surrounding public relations practice in the Middle East remains sparse, especially in the Gulf Cooperation Council (GCC) countries. This book presents a clear picture of contemporary PR practice in this region, providing a background on the evolution of public relations in each GCC country. It shows how environmental factors (historical, cultural, socio-political, and economic) influence practice in the region. It also contributes to public relations scholarship, education, and practice worldwide by providing new perspectives to those unfamiliar with its practice in this region. This book will benefit scholars and practitioners alike through its informed analysis of the strengths and weaknesses of practice in the GCC countries, as well as being of great benefit to the development of professional practice in the region.
یادداشتهای مربوط به سفارشات
منبع سفارش / آدرس اشتراک
Ingram Content Group
منبع سفارش / آدرس اشتراک
Taylor & Francis
شماره انبار
9781351064965
شماره انبار
9781351064989
ویراست دیگر از اثر در قالب دیگر رسانه
عنوان
Public relations in the Gulf cooperation countries
شماره استاندارد بين المللي کتاب و موسيقي
9781138479708
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Public relations-- Persian Gulf States.
موضوع مستند نشده
BUSINESS & ECONOMICS / Advertising & Promotion.
موضوع مستند نشده
BUSINESS & ECONOMICS / General
موضوع مستند نشده
BUSINESS & ECONOMICS / Public Relations
موضوع مستند نشده
LANGUAGE ARTS & DISCIPLINES / Communication
موضوع مستند نشده
Politics and government.
موضوع مستند نشده
Public relations.
نام جغرافیایی به منزله موضوع
موضوع مستند نشده
Persian Gulf States, Politics and government, 21st century.