عنوان

The myth of the ethical consumer /

شابک

0521747554

شابک

052176694X

شابک

1521766940

شابک

9780521747554

شابک

9780521766944

شابک

9781521766941

شابک اشتباه

1521766944

شماره

b798728

عنوان اصلي

The myth of the ethical consumer /

نام عام مواد

[Book]

نام نخستين پديدآور

Timothy M. Devinney, Pat Auger, Giana M. Eckhardt.

محل نشرو پخش و غیره

New York :

نام ناشر، پخش کننده و غيره

Cambridge University Press,

تاریخ نشرو بخش و غیره

2010.

نام خاص و کميت اثر

xvii, 240 pages :

ساير جزييات

illustrations ;

ابعاد

23 cm +

مواد همراه اثر

1 videodisc (DVD-ROM : sound, color ; 4 3/4 in.)

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Video narrator: Giana Eckhardt.

متن يادداشت

"Do consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they are often met with indifference and limited uptake. It seems that survey radicals turn into economic conservatives at the checkout. This book reveals not only why the search for the 'ethical consumer' is futile but also why the social aspects of consumption cannot be ignored. Consumers are revealed to be much more deliberative and sophisticated in how they do or do not incorporate social factors into their decision making. Using first-hand findings and extensive research, The Myth of the Ethical Consumer provides academics, students and leaders in corporations and NGOs with an enlightening picture of the interface between social causes and consumption"--

متن يادداشت

"The Ethical Consumer and Myth The notion of ethical consumers has evolved over the last 25 or more years from an almost exclusive focus on environmental issues to a concept that more broadly incorporates matters of conscience, only to return to its "green" roots with the recent concerns about global climate change"--

متن يادداشت

System requirements for accompanying DVD-ROM: Windows Media Player or similar; DVD-ROM drive.

موضوع مستند نشده

Consumption (Economics)-- Moral and ethical aspects.

موضوع مستند نشده

Consumption (Economics)-- Moral and ethical aspects.

موضوع مستند نشده

Consumption (Economics)-- Moral and ethical aspects.

موضوع مستند نشده

Ethik-- Konsumverhalten.

موضوع مستند نشده

Ethik.

موضوع مستند نشده

Företagsetik.

موضوع مستند نشده

Konsumgesellschaft.

موضوع مستند نشده

Konsumtion-- etik och moral.

موضوع مستند نشده

Konsumtion.

موضوع مستند نشده

Konsumverhalten-- Ethik.

موضوع مستند نشده

Social redovisning.

موضوع مستند نشده

Verbraucherverhalten.

موضوع مستند نشده

Zahlungsbereitschaft.

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Devinney, Timothy M., (Timothy Michael),1956-

مستند نام اشخاص تاييد نشده

Auger, Pat.

مستند نام اشخاص تاييد نشده

Eckhardt, Giana M.

تاريخ عمليات

20201207111635.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y