عنوان

The marketing director's role in business planning and corporate governance /

شابک

0470515805

شابک

9780470515808

شماره

b796143

عنوان اصلي

The marketing director's role in business planning and corporate governance /

نام عام مواد

[Book]

نام نخستين پديدآور

Gerald Michaluk.

محل نشرو پخش و غیره

Hoboken, NJ :

نام ناشر، پخش کننده و غيره

John Wiley & Sons,

تاریخ نشرو بخش و غیره

©2007.

نام خاص و کميت اثر

xvi, 296 pages :

ساير جزييات

illustrations ;

ابعاد

24 cm

متن يادداشت

Includes bibliographical references (pages 275-276) and index.

متن يادداشت

1. BOARD LEVEL IMPLICATIONS -- The role of the board of directors The marketing director as a leader -- Types of director -- The managing director -- With great risk there has to be great rewards -- Company minutes and resolutions -- 2. WHO DO WE SERVE AS DIRECTORS? -- Surveying the organisation -- Publics maps -- Company stakeholders -- Growth in consumerism -- The big picture -- 3. THE TOOLS AND AIDS AVAILABLE TO THE MARKETING DIRECTOR -- Time management -- Assistants -- The marketing director's primary areas of responsibility -- Information and its value -- Knowledge security -- Marketing intelligence -- 4. MARKETING ADVANTAGE FROM TOP DOWN AND BOTTOM UP -- Leadership and leading by example -- C4IRS -- Communications and command -- Control -- Intelligence -- Surveillance -- Reconnaissance -- McKinsey's 7-S model -- All together -- The open mind -- Breakthrough marketing -- 5. CORPORATE GOVERNANCE AND RISK ASSESSMENT -- The FRC Code of Conduct -- What's it all worth? -- Does anyone comply? -- Risk -- 6. INNOVATION AND BUSINESS PLANNING RESEARCH -- Chicken or egg? -- Unique selling proposition -- Incremental improvements -- Traditional market research -- Validity and reliability -- Access to information.

بدون عنوان

0

متن يادداشت

"The Marketing Director's Role in Business Planning and Corporate Governance will enable marketing directors to: manage their complex multifaceted role in an increasingly regulated environment; ensure corporate planning is effective regardless of the size of the organisation; and ensure strategic and tactical plans are aligned and that the results desired by the board are achieved in the various marketing functions of the organization."--Jacket.

موضوع مستند نشده

Corporate governance.

موضوع مستند نشده

Marketing executives.

موضوع مستند نشده

Corporate governance.

موضوع مستند نشده

Marketing executives.

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Michaluk, Gerald.

تاريخ عمليات

20201207090345.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y