عنوان

Rethinking marketing :

شابک

0470021470

شابک

9780470021477

شماره

b789662

عنوان اصلي

Rethinking marketing :

نام عام مواد

[Book]

ساير اطلاعات عنواني

developing a new understanding of markets /

نام نخستين پديدآور

Håkan Håkansson with Debbie Harrison, Alexandra Waluszewski.

محل نشرو پخش و غیره

Hoboken :

نام ناشر، پخش کننده و غيره

Wiley,

تاریخ نشرو بخش و غیره

©2004.

نام خاص و کميت اثر

x, 281 pages :

ساير جزييات

illustrations ;

ابعاد

25 cm

متن يادداشت

"This book is the result of the seminar that was held in May 2003 in Oslo."

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Introduction: rethinking marketing / H. Håkansson, I.J. Henjesand and A. Waluszewski -- pt. 1. Market forms -- Perspectives and theories of market / I. Snehota -- The "market form" concept in B2B marketing / K. Blois -- Market forms and market models / G. Easton -- pt. 2. Interaction between market actors -- Exploring the exchange concept in marketing / H. Håkansson and F. Prenkert -- Interactions between suppliers and customers in business markets / T. Ritter and D. Ford -- A dynamic customer portfolio management perspective on market strategy / F. Selnes and M.D. Johnson -- From understanding to managing customer value in business markets / J.C. Anderson -- Developments on the supply side of companies / L-E. Gadde and G. Persson -- pt. 3. Scientific approaches -- The marketing discipline and distribution research: time to regain lost territory? / G. Gripsrud -- Research methods in industrial marketing studies / A. Dubois and L. Araujo -- Toward a new understanding of marketing: gaps and opportunities / S.V. Troye and R. Howell -- Conclusions: reinterpreting the four Ps / H. Håkansson and A. Waluszewski.

بدون عنوان

0

متن يادداشت

Responding to social changes, technological developments and innovative research methodologies, this book offers a rethinking of marketing and discusses what the future holds for the world of sales and promotions.

عنوان

Rethinking marketing.

موضوع مستند نشده

Marketing, Congresses.

موضوع مستند نشده

Marketing, Congrès.

موضوع مستند نشده

Marketing

موضوع مستند نشده

Marketing.

موضوع مستند نشده

Marketing.

شماره

ويراست

شماره رده

نشانه اثر

شماره رده

شماره رده

کد سيستم

کد سيستم

مستند نام اشخاص تاييد نشده

Håkansson, Håkan,1947-

مستند نام اشخاص تاييد نشده

Harrison, Debbie.

مستند نام اشخاص تاييد نشده

Waluszewski, Alexandra.

تاريخ عمليات

20201207030453.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y