یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references and index.
یادداشتهای مربوط به مندرجات
متن يادداشت
Unpacking the business of Asian business / Henry Wai-chung Yeung -- Strategy research in Asia / Andrew Delios, Wei Wei Xu and Kulwant Singh -- Towards an institution-based view of business strategy in Asia / Mike W. Peng -- Guanxi as the Chinese norm for personalized social capital / Peter Ping Li -- Transferring knowledge to enterprises in China / Eric W.K. Tsang -- Business organizations in China / Doug Guthrie and Junmin Wang -- Challenges of marketing to Asian consumers / Piyush Sharma [and others] -- Marketing practice 'crossvergence' in post-crisis Asia / Tim G. Andrews -- Entry and marketing strategies of FDI firms in China / Tung-lung Steven Chang -- China marketing / Ying Ho and Kam-hon Lee -- Global retailers and Asian manufacturers / Gary G. Hamilton and Misha Petrovic -- The state and transnational capital in adaptive partnership / Christopher M. Dent -- Capital's search for order / Nicholas A. Phelps -- Government policies towards FDI across East and Southeast Asia / Axè̀le Giroud -- Change and continuity in business organization / Lai Si Tsui-Auch -- How Taiwan built an electronics industry / John A. Mathews -- Cultural considerations of business and economic development in East Asia / F. Gerard Adams and Heidi Vernon -- The dynamics of southeast Asian Chinese business / Henry Wai-chung Yeung -- Innovation policies for Asian SMEs / Cristina Chaminade and Jan Vang -- Explaining multinational companies from the developing economies of East and Southeast Asia / Paz Estrella Tolentino -- Explaining the emergence of Thai multinationals / Pavida Pananond -- Corporate China goes global / Friedrich Wu.
بدون عنوان
0
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
The rise of Asia as an important region for global business has been widely recognized as one of the most significant economic phenomena in. This handbook brings together state-of-the-art reviews of Asian business in a range of areas. It is aimed at academics, students and researchers interested in Asian business.
یادداشتهای مربوط به نیازمندی های سیستم (منابع الکترونیک)و جزئیات فنی
متن يادداشت
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.