عنوان

Sport, culture and advertising :

شابک

0203462009

شابک

041533991X

شابک

0415339928

شابک

1134298803

شابک

1280096098

شابک

9780203462003

شابک

9780415339919

شابک

9780415339926

شابک

9781134298808

شابک

9781280096099

شابک اشتباه

041533991X

شابک اشتباه

0415339928

شماره

b784352

عنوان اصلي

Sport, culture and advertising :

نام عام مواد

[Book]

ساير اطلاعات عنواني

identities, commodities and the politics of representation /

نام نخستين پديدآور

[edited by] Steven J. Jackson and David L. Andrews.

محل نشرو پخش و غیره

New York :

نام ناشر، پخش کننده و غيره

Routledge,

تاریخ نشرو بخش و غیره

2005.

نام خاص و کميت اثر

1 online resource (1 volume)

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Introduction : the contemporary landscape of sport advertising / Steven J. Jackson, David L. Andrews and Jay Scherer -- 1. Model behavior? : sporting feminism and consumer culture / Mary G. McDonald -- 2. "Knowing" the hero : the female athlete and myth at work in Nike advertising / Debra A. Capon and Michelle T. Helstein -- 3. Women's sports in Nike's America : body politics and the corporo-empowerment of "everyday athletes" / Michaela D. Giardina and Jennifer L. Metz -- 4. Enlightened racism and celebrity feminism in contemporary sports advertising discourse / Jim McKay -- 5. Race, representation, and the promotional culture of the NBA : the Canadian case / Brian Wilson -- 6. Sport, sexuality and representation in advertising : the political economy of the pink dollar / Robyn Jones and Roger Leblanc -- 7. Fitting images : advertising, sport and disability / Margaret Duncan and Alan Aycock -- 8. Close encounters of another kind : nationalism, media representations and advertising in New Zealand rugby / Nick Perry -- 9. Global gaming : cultural Toyotism, transnational corporatism and sport / David L. Andrews and Michael Silk -- 10. "I'm afraid of Americans"? : New Zealand's cultural resistance to violence in "globally" produced sports advertising / Andrew Grainger and Steven Jackson -- 11. Cursed or carefree? : menstrual product advertising and the sportswoman / Annemarie Jutel -- 12. Generational marketing : fitness, health and lifestyle formations / Jeremy W. Howell -- 13. Staging identity through consumption : exploring the social uses of sporting goods / Fabien Ohl.

بدون عنوان

0

متن يادداشت

Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of.

عنوان

Sport, culture and advertising.

شماره استاندارد بين المللي کتاب و موسيقي

0415339928

موضوع مستند نشده

Advertising-- Social aspects.

موضوع مستند نشده

Sports-- Social aspects.

موضوع مستند نشده

Advertising-- Social aspects.

موضوع مستند نشده

Recreation & Sports.

موضوع مستند نشده

Social Sciences.

موضوع مستند نشده

SPORTS & RECREATION-- Sociology of Sports.

موضوع مستند نشده

Sports-- Social aspects.

موضوع مستند نشده

SPO-- 066000

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Andrews, David L.,1962-

مستند نام اشخاص تاييد نشده

Jackson, Steven J.,1958-

تاريخ عمليات

20201206223131.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y