Prepared for the Office of the Secretary of Defense.
یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references (pages 99-107).
یادداشتهای مربوط به مندرجات
متن يادداشت
Introduction -- Overview of military advertising -- Literature review -- Additional conceptual issues -- Data used to develop new methods for this study -- New econometric specification -- Estimates for the Army in the 1980s and their implications -- Advertising effectiveness from 1993 to 1997 -- Conclusions.
بدون عنوان
0
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
Responds to Senate's concerns that further consolidation in the military-aircraft industry from its current three prime contractors would pose risks to innovation and cost through limited or no competition in contracting for military aircraft and related weapon systems for the Defense Department. Describes that industry, evaluates what is required to maintain the industry at a high level of innovation, assesses industry?s prospects for innovation and competition, and identifies policy options open to the DoD.
یادداشتهای مربوط به سفارشات
منبع سفارش / آدرس اشتراک
JSTOR
شماره انبار
22573/ctthm2r
ویراست دیگر از اثر در قالب دیگر رسانه
عنوان
Competition and innovation.
شماره استاندارد بين المللي کتاب و موسيقي
0833033506
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Aircraft industry-- Military aspects-- United States.
موضوع مستند نشده
Airplanes, Military-- Technological innovations-- United States.
موضوع مستند نشده
Competition-- United States.
موضوع مستند نشده
Military aeronautics equipment industry-- United States.