عنوان

Make Poverty History :

شابک

0230218555

شابک

9780230218550

شماره

b773857

عنوان اصلي

Make Poverty History :

نام عام مواد

[Book]

ساير اطلاعات عنواني

political communication in action /

نام نخستين پديدآور

Nicolas Sireau.

محل نشرو پخش و غیره

New York :

نام ناشر، پخش کننده و غيره

Palgrave Macmillan,

تاریخ نشرو بخش و غیره

2009.

نام خاص و کميت اثر

xv, 248 pages ;

ابعاد

23 cm

متن يادداشت

Includes bibliographical references (pages 215-242) and index.

متن يادداشت

Setting the scene -- A short history of Make poverty history -- The production of Make poverty history's communications -- Make poverty history as brand --The tension between marketing and campaigning -- Radical outsiders, moderate insides -- The consumption of Make poverty history's communications -- Collective beliefs on global poverty -- Audiences and the economic justice frame -- Why people attended the G8 rally -- Celebrities and the construction of communications.

بدون عنوان

0

متن يادداشت

"Make Poverty History was a major episode of protest that took place in 2005 in the UK, with the aim of influencing the G8 meeting in July of that year in Edinburgh. This book follows the campaign throughout its lifetime and unpacks the tensions that developed around the branding of Make Poverty History, particularly the conflict between campaigners and marketers over the content of messages. Looking at how attitudes towards government and political opportunities influenced the negotiation of communications, it analyses how these communications were understood by the campaign's three audience segments: the mass public, the interested and the activists. It looks at public stereotypes on global poverty and whether the campaign managed to modify them. It maps out Make Poverty History's frame on economic justice and confronts it with audience reactions. The book ends by looking at the campaign's troubled relationship with celebrities."--Book cover.

موضوع مستند نشده

Make Poverty History (Organisation)

موضوع مستند نشده

Make Poverty History (Organisation)

موضوع مستند نشده

Economic assistance, British-- Developing countries-- Citizen participation.

موضوع مستند نشده

Poverty-- Government policy-- Great Britain-- Citizen participation.

موضوع مستند نشده

Social movements-- Great Britain.

موضوع مستند نشده

Social movements.

موضوع مستند نشده

Developing countries.

موضوع مستند نشده

Great Britain.

بدون عنوان

7

بدون عنوان

7

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Sireau, Nicolas,1973-

تاريخ عمليات

20201203061122.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y