عنوان

Internal marketing :

شابک

0750648384

شابک

9780750648387

شماره

b768386

عنوان اصلي

Internal marketing :

نام عام مواد

[Book]

ساير اطلاعات عنواني

tools and concepts for customer-focused management /

نام نخستين پديدآور

Pervaiz K. Ahmed and Mohammed Rafiq.

محل نشرو پخش و غیره

Oxford :

نام ناشر، پخش کننده و غيره

Butterworth-Heinemann,

تاریخ نشرو بخش و غیره

2002.

نام خاص و کميت اثر

x, 299 pages :

ساير جزييات

illustrations ;

ابعاد

24 cm.

عنوان فروست

Marketing series

متن يادداشت

Published in association with The Chartered Institute of Marketing.

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

This book "provides a succinct outline of the most recent thinnking and practice in the area, as well as offering an appreciation of the diverse ramifications of sound internal marketing strategy. The text begins by defining what internal marketing is and how it can work, and from this foundation: outlines state-of-the-art thinking and practice ; demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, new product development and knowledge management ; highlights the techniques managers need to understand in order to use internal marketing effectively within their organizations. The book contains a wide range of international examples and best practice cases from companies such as Pearl Assurance, Sears, ARCO, Aydlotte & Cartwright Inc., Barclays, Barnado's, First Union and Thomas Cook. These place the theory in a firmly practical context and demonstrate cases of best practice within a variety of industries." - back cover.

عنوان اصلي به زبان ديگر

Tools and concepts for customer-focused management

موضوع مستند نشده

Customer relations.

موضوع مستند نشده

Marketing-- Management, Case studies.

موضوع مستند نشده

Marketing-- Management.

موضوع مستند نشده

Organizational effectiveness, Case studies.

موضوع مستند نشده

Organizational effectiveness.

موضوع مستند نشده

Relationship marketing.

موضوع مستند نشده

Customer relations.

موضوع مستند نشده

Klantgerichtheid.

موضوع مستند نشده

Marketing-- Management.

موضوع مستند نشده

Organizational effectiveness.

موضوع مستند نشده

Relationship marketing.

شماره

ويراست

شماره رده

نشانه اثر

شماره رده

شماره رده

کد سيستم

کد سيستم

مستند نام اشخاص تاييد نشده

Ahmed, Pervaiz K.

مستند نام اشخاص تاييد نشده

Rafiq, Mohammed.

مستند نام تنالگان تاييد نشده

Chartered Institute of Marketing.

تاريخ عمليات

20201206135932.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y