عنوان

Services marketing management /

شابک

0080493068

شابک

0750666749

شابک

1136366792

شابک

1281006424

شابک

6611006427

شابک

9780080493060

شابک

9780750666749

شابک

9781136366796

شابک

9781281006424

شابک

9786611006426

شماره

b765174

عنوان اصلي

Services marketing management /

نام عام مواد

[Book]

نام نخستين پديدآور

Peter Mudie and Angela Pirrie.

وضعيت ويراست

3rd ed.

محل نشرو پخش و غیره

Amsterdam :

نام ناشر، پخش کننده و غيره

Elsevier/Butterworth-Heinemann,

تاریخ نشرو بخش و غیره

©2006.

نام خاص و کميت اثر

1 online resource (xii, 267 pages) :

ساير جزييات

illustrations

متن يادداشت

Previous ed. published in 1999 under title: Management and marketing of services.

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Preface; Acknowledgements; Introducing services; The organizational setting; Service design; The service setting; Service quality; The service encounter; Service employees; Managing demand and supply; Service communications; Performance measurement; Delivering satisfaction; Monitoring and evaluating the service; Index.

بدون عنوان

0

متن يادداشت

Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements. This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text to consolidate learning and make it more student friendly. New content has been incorporated to bring the subject matter thoroughly up to date, for example featuring more on the Internet, the inclusion of material on call centres in respect of service delivery and service encounter; additional material on customer relationship management (CRM); consideration of frontline employees and internal marketing; and a discussion of revenue management issues in managing demand and capacity. Particularly suitable for students on marketing, business and hospitality courses who require a good grounding in the principles of services marketing, the practical implications are shown clearly and effectively demonstrate how the principles are applied in the real world. A web based lecturer resource accompanies the text. Written from a European perspective by two authors with a wealth of relevant experience Includes an expanded section on the Internet, particularly in communications and service design Brings together an academic and practitioner viewpoint ensuring a wholly comprehensive approach to the subject.

منبع سفارش / آدرس اشتراک

Elsevier Science & Technology

شماره انبار

111416:111500

عنوان

Services marketing management.

شماره استاندارد بين المللي کتاب و موسيقي

9780750666749

موضوع مستند نشده

Service industries-- Management.

موضوع مستند نشده

Service industries-- Marketing.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Industrial Management.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Management Science.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Management.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Organizational Behavior.

موضوع مستند نشده

Diensten.

موضوع مستند نشده

Klantenservice.

موضوع مستند نشده

Marketing.

موضوع مستند نشده

Service industries-- Management.

موضوع مستند نشده

Service industries-- Marketing.

موضوع مستند نشده

BUS-- 041000

موضوع مستند نشده

BUS-- 042000

موضوع مستند نشده

BUS-- 082000

موضوع مستند نشده

BUS-- 085000

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Mudie, Peter.

مستند نام اشخاص تاييد نشده

Mudie, Peter.

مستند نام اشخاص تاييد نشده

Pirrie, Angela.

تاريخ عمليات

20201206104723.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y