عنوان

Building routes to customers :

شابک

0387799508

شابک

0387799516

شابک

9780387799506

شابک

9780387799513

شماره

b764173

شماره ناشر

12235193

عنوان اصلي

Building routes to customers :

نام عام مواد

[Book]

ساير اطلاعات عنواني

proven strategies for profitable growth /

نام نخستين پديدآور

Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer.

محل نشرو پخش و غیره

London :

نام ناشر، پخش کننده و غيره

Springer,

تاریخ نشرو بخش و غیره

©2009.

نام خاص و کميت اثر

1 online resource (xx, 196 pages) :

ساير جزييات

illustrations

متن يادداشت

Includes bibliographical references (pages 181-186) and index.

متن يادداشت

What Is Routes-to-Market? -- RTM Workshop -- Market Segmentation -- Define Whole Solutions -- RTM Life Cycle -- Constructing a Route -- Go-to-Market Performance Assessment -- Connecting RTM with Corporate Strategy -- Implementing RTM Company-Wide.

بدون عنوان

0

متن يادداشت

Building Routes to Customers explains a powerful approach to maximizing your organization's success by getting the right products and services to the right customers through the right channels at the right time. World-class organizations and fledgling startups alike have employed these strategies and tactics to achieve profitable growth in volatile markets. Through in-depth analysis and dozens of illustrative examples, the authors show you how to employ the "Routes-to-Market" methodology to optimize the productivity of marketing, sales and customer service in your organization. "A key challenge in dynamic and fast changing markets is getting marketing and sales aligned. This book shows how to do this effectively and drive tactical execution better to achieve a dramatic increase in marketing and sales productivity."--Ravi Venkatesan, Chairman of Microsoft Corporation (India) "Routes-to-Market came as a breakthrough for IBM at a very challenging time in our industry. It had a big impact on our bottom line by enabling us to grow sales with a much more cost-effective mix of selling resources. Many companies need to solve that challenge today, before their competitors do. This book shows how to do it."--Ned Lautenbach, Partner, Clayton, Dubilier & Rice, formerly Senior Vice President-Worldwide Sales & Services, IBM "At Adobe we spent millions of dollars with consultants, both large and small. In most cases, a few months later, you couldn't remember the work they did. RTM was simple yet powerful and had lasting value to the company. It made it possible for each product manager to apply the correct resources and achieve an excellent ROI. Companies without this kind of methodology are flying blind."--Kyle Mashima, VP of Strategic Development, Visible Measures Incorperated, formerly VP of Strategic Development, Adobe Systems Incorporated. "Technology innovation is not limited to the lab or the manufacturing process. Successfully marketing new technologies is about understanding change and helping customers adopt a new technology to create significant business value. RTM is a practical roadmap for maximizing revenue and profitability throughout the entire product life cycle. This book is a must read for anyone looking to drive technology adoption in today's evolving markets."--Joan Jacobs, Executive Director of Itanium Solutions Alliance, formerly Global Alliance Director, Hewlett-Packard.

منبع سفارش / آدرس اشتراک

Springer

شماره انبار

978-0-387-79950-6

عنوان

Building routes to customers.

شماره استاندارد بين المللي کتاب و موسيقي

0387799508

موضوع مستند نشده

Customer relations.

موضوع مستند نشده

Affaires.

موضوع مستند نشده

Beziehungsmanagement

موضوع مستند نشده

BUSINESS & ECONOMICS-- Customer Relations.

موضوع مستند نشده

Customer relations.

موضوع مستند نشده

Customer relations.

موضوع مستند نشده

Economie de l'entreprise.

موضوع مستند نشده

Kundenmanagement

موضوع مستند نشده

Marketing

موضوع مستند نشده

Science économique.

موضوع مستند نشده

BUS-- 018000

شماره

ويراست

شماره رده

نشانه اثر

شماره رده

شماره رده

شماره رده

کد سيستم

کد سيستم

کد سيستم

مستند نام اشخاص تاييد نشده

Raulerson, Peter.

مستند نام اشخاص تاييد نشده

Leboyer, Antoine.

مستند نام اشخاص تاييد نشده

Malraison, Jean-Claude.

تاريخ عمليات

20201204233534.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y