عنوان

Spend shift :

شابک

0470902329

شابک

0470902558

شابک

9780470902325

شابک

9780470902554

شابک اشتباه

0470874430

شابک اشتباه

9780470874431

شماره

b759348

عنوان اصلي

Spend shift :

نام عام مواد

[Book]

ساير اطلاعات عنواني

how the post-crisis values revolution is changing the way we buy, sell, and live /

نام نخستين پديدآور

John Gerzema, Michael D'Antonio ; foreword by Philip Kotler.

وضعيت ويراست

1st ed.

محل نشرو پخش و غیره

San Francisco :

نام ناشر، پخش کننده و غيره

Jossey-Bass,

تاریخ نشرو بخش و غیره

©2011.

نام خاص و کميت اثر

1 online resource (xxxii, 256 pages) :

ساير جزييات

illustrations

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Introduction: numbers and their meaning: Kansas City, Missouri: the enduring impact of the great recession on our values and on consumerism -- The new American frontier: Detroit, Michigan: indestructible spirit, the values of optimism, resiliency, and opportunity -- Don't fence me in: Dallas, Texas: retooling, the values of self-reliance, faith, and betterment -- The badge of awesomeness: Boston, Massachusetts: liquid life, the values of nimbleness, adaptability, and thrift -- An army of Davids: Tampa, Florida: cooperative consumerism, the values of community, collaboration, and respect -- Block party capitalism: Brooklyn, New York: from materialism to what's material, the values of character, authenticity, and performance -- The quality of the lion: Las Vegas, Nevada: reinventing business models and corporate culture to rebuild trust -- The citizen corporation: Dearborn, Michigan: how large institutions are becoming truly public companies -- Innovation nation: San Francisco, California: America as an emerging market for values-led ideas -- Coda the takeaway: Los Angeles, California : ten ways the modern enterprise (and individual) can thrive in the post-crisis age.

بدون عنوان

0

متن يادداشت

"Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders. Explores a movement in society where the majority of American consumers are embracing both value and values. Shows how post-crisis consumer expectations and behaviors will drive business decisions. Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer. Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession."--

منبع سفارش / آدرس اشتراک

MIL

منبع سفارش / آدرس اشتراک

OverDrive, Inc.

شماره انبار

281697

شماره انبار

D8CEE0D7-38E7-46A4-BBA7-8A54496E1C92

عنوان

Spend shift.

شماره استاندارد بين المللي کتاب و موسيقي

9780470874431

موضوع مستند نشده

Consumers-- United States-- Psychology.

موضوع مستند نشده

Consumption (Economics)-- Social aspects-- United States.

موضوع مستند نشده

Cost and standard of living-- United States.

موضوع مستند نشده

Recessions-- Social aspects-- United States.

موضوع مستند نشده

Consumers-- Psychology.

موضوع مستند نشده

Consumption (Economics)-- Social aspects.

موضوع مستند نشده

Cost and standard of living.

موضوع مستند نشده

Economic history.

موضوع مستند نشده

POLITICAL SCIENCE-- Public Policy-- Cultural Policy.

موضوع مستند نشده

SOCIAL SCIENCE-- Anthropology-- Cultural.

موضوع مستند نشده

SOCIAL SCIENCE-- Popular Culture.

موضوع مستند نشده

United States, Economic conditions, 2009-

موضوع مستند نشده

United States.

بدون عنوان

0

بدون عنوان

7

موضوع مستند نشده

POL-- 038000

موضوع مستند نشده

SOC-- 002010

موضوع مستند نشده

SOC-- 022000

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Gerzema, John,1961-

مستند نام اشخاص تاييد نشده

D'Antonio, Michael.

تاريخ عمليات

20201204191249.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y