""Table of Contents""; ""Introduction""; ""Opening Remarks""; ""Part One: Understanding the Brand""; ""1 How Would You Define a Brand?""; ""2 What Role Does Brand-Building Play in Building a Market?""; ""3 Is There a Difference Between a Brand and a Company? What About Between a Brand and a Product?""; ""4 Is a Brand Simply a Logo? Why or Why Not?""; ""5 Is the Brand Promise Ever Stated Directly in Marketing? Or Is It More of an Intangible Concept?""; ""6 Does a Company�s Mission Statement Help Define the Brand?""; ""7 Does Every Brand Have to Have a Unique Selling Proposition?""
متن يادداشت
""15 Does an Audience Find a Brand It Connects With? Or Is a Brand Built with a Specific Audience in Mind?""""16 How Important Is It to Test-Market a Brand Before Launch?""; ""17 What Are the Best Ways to Test-Market a New Brand?""; ""18 What Is the Most Important Element in Building a Brand: Time, Money, or Something Else Entirely?""; ""19 Is Building the Brand More a Matter of Corporate Successor Corporate Survival?""; ""20 In Building a Brand, Is It Important That the Agency Have Experience in the Brand�s Industry?""
متن يادداشت
""21 How Important Is It for the Agency and Client to Have the Same Philosophy of Brand-Building?""""22 Should the Agency Build the Brand for the Market, or for the Company That�s Paying Them? Whose Approval Is Most Important?""; ""23 Should You Get Employees� Input While the Brand Is Being Built? Or Is That Just a Nightmare Waiting to Happen?""; ""24 What Is the Difference Between Branding and Marketing?""; ""25 What Are the Core Reasons a Consumer Would Stay Loyal to a Brand?""; ""26 What Are Some of the Steps That All Successful Brand Managers Take?""
متن يادداشت
""27 What Are Some of the Common Mistakes Brand Managers Make?""""28 Can a Brand Be Built Without a Large Budget?""; ""29 Can Building a Brand Really Generate Income?""; ""30 Is Brand-Building Just as Important to B2B Companies as It Is to B2C Companies?""; ""31 Do Brand Extensions Further Heighten Awareness, or Just Dilute the Core Brand?""; ""32 How Closely Do Sub-Brands Need to Relate to the Parent Brand?""; ""33 Is a Good Brand Enough to Keep a Brand Alive? Is There Anything the Brand Manager Can Do to Fix a Failing Company?""
متن يادداشت
""8 How Would You Describe “Brand Personality�?""""9 Should the Personality of the Brand Reflect the Company Founders and Executives, the Target Market, or Something Else?""; ""10 Are Taglines Important? Why or Why Not?""; ""11 How Important Is a Brand Guide or Style Guide to the Development of a Brand?""; ""12 What Are the Key Components That the Brand Guide Should Include?""; ""13 What Role Do Color, Fonts, and Images Play in Brand Development?""; ""14 The Brand Guide Is Built. Now What?""
بدون عنوان
0
بدون عنوان
8
بدون عنوان
8
بدون عنوان
8
بدون عنوان
8
ویراست دیگر از اثر در قالب دیگر رسانه
عنوان
Perspectives on branding.
شماره استاندارد بين المللي کتاب و موسيقي
9781598638721
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Brand name products, Case studies.
موضوع مستند نشده
Brand name products.
موضوع مستند نشده
Branding (Marketing)
موضوع مستند نشده
Branding (Marketing), Case studies.
موضوع مستند نشده
Brand name products.
موضوع مستند نشده
Branding (Marketing)
موضوع مستند نشده
BUSINESS & ECONOMICS-- Advertising & Promotion.
مقوله موضوعی
موضوع مستند نشده
BUS-- 002000
رده بندی ديویی
شماره
658
.
827
ويراست
22
رده بندی کنگره
شماره رده
HF5415
.
1255
نشانه اثر
.
M55
2009eb
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )