عنوان

Chewing gum :

شابک

041594418X

شابک

9780415944182

شماره

b753252

عنوان اصلي

Chewing gum :

نام عام مواد

[Book]

ساير اطلاعات عنواني

the fortunes of taste /

نام نخستين پديدآور

Michael Redclift.

محل نشرو پخش و غیره

New York :

نام ناشر، پخش کننده و غيره

Routledge,

تاریخ نشرو بخش و غیره

2004.

نام خاص و کميت اثر

197 pages :

ساير جزييات

illustrations ;

ابعاد

21 cm

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Introduction -- The "American invention" -- Chicle and social revolution in Yucatán -- A way of life -- Bubble gum cultures -- Mass consumption and popular taste -- What it left behind.

بدون عنوان

0

متن يادداشت

Not long after the Civil War, three time Mexican president and Alamo victor General Santa Ana introduced chicle, a rare ingredient from Mexico that was the basis for what would become chewing gum, to a Staten Island inventor. Both were down on their luck, and little did they know that their chance meeting would help create an icon of the modern age. A functionally useless product that simply makes us happy, gum popped onto the American scene with a bang, quickly becoming an icon for baseball, movie stars, adolescent rebellion, and attitude. A barometer of modernity, it was one of the first products to be advertised on billboards, a scheme hatched by the Wrigley brothers of Chicago. But there was another side to the story as well. For not only was gum a mass culture archetype, it helped fuel a long indigenous revolution in the jungles of the Yucatan. And ironically enough, it was gum manufacturers like Wrigley who ultimately funded the Mayan Indians who collected the chicle as they fought for autonomyfrom the Mexican government. -- Publishers description.

منبع سفارش / آدرس اشتراک

BWI

شماره انبار

041594418X

موضوع مستند نشده

Chewing gum-- History.

موضوع مستند نشده

Chewing gum.

موضوع مستند نشده

Geschichte 1868-2000.

موضوع مستند نشده

Kaugummi.

موضوع مستند نشده

Kultur.

موضوع مستند نشده

Populaire cultuur.

موضوع مستند نشده

Revoluties.

موضوع مستند نشده

Snoep.

شماره

ويراست

شماره رده

نشانه اثر

شماره رده

شماره رده

کد سيستم

کد سيستم

مستند نام اشخاص تاييد نشده

Redclift, M. R.

تاريخ عمليات

20201204124714.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y