عنوان

TV commercials :

شابک

0080479014

شابک

1136070257

شابک

113607029X

شابک

1136070303

شابک

1138131369

شابک

1423707990

شابک

9780080479019

شابک

9781136070259

شابک

9781136070297

شابک

9781136070303

شابک

9781138131361

شابک

9781423707998

شابک اشتباه

0240805925

شابک اشتباه

9780240805924

شماره

b745142

عنوان اصلي

TV commercials :

نام عام مواد

[Book]

ساير اطلاعات عنواني

how to make them, or, how big is the boat? /

نام نخستين پديدآور

Ivan Cury.

محل نشرو پخش و غیره

Boston :

نام ناشر، پخش کننده و غيره

Elsevier,

تاریخ نشرو بخش و غیره

©2005.

نام خاص و کميت اثر

1 online resource (xiv, 235 pages) :

ساير جزييات

illustrations

متن يادداشت

Includes bibliographical references (pages 225-226) and index.

متن يادداشت

Cover -- Contents -- 1 Introduction -- 2 Client -- How to Proceed -- Choices -- Producing the Spot -- Low Budget: Up to $25,000 -- Midbudget: $25,000 to $250,000 -- Shooting Begins -- Production -- Postproduction -- High Budget: Over $250,000 -- 3 Agency -- Getting Considered -- Defining the Client's Needs -- Finding a Strategy -- Research -- Creating the Commercial -- Once the Account Is "In House" -- Scheduling -- Choosing a Production Company -- Casting -- Props -- Audio -- At the Shoot -- Names and Codes -- Edit Session -- Offline/Online -- Final Details -- 4 Preproduction -- Low-Budget Production -- Medium- and High-Budget Commercials -- Bid Template -- Once the Bid Is Accepted -- The Go-Ahead -- 5 Production -- Low Budget -- Medium- and High-Budget Shoots -- Shot Procedure -- Multiple-Camera Shoots -- Keeping a Log -- Extra Shots and Wrapping Up -- Director's Business -- Shoot Basics -- DP -- Film/ Tape -- Magazines -- Body -- Head -- Tripod/Dolly/Crane -- Lenses -- Instruments -- Light Box -- Grips -- C-stands -- Grip Gear -- At the Sweep Table Shoot -- Props -- Food -- Medium Budget: Location Shoot -- Storyboard -- Schedule -- Setting -- DP -- Audio -- Gaffer/Key Grip -- Set/Props -- High Budget: Musical -- Storyboard -- Cast -- Schedule -- Setting -- Audio -- Set and Props -- Makeup -- Costumes -- 6 Postproduction: Editing -- Timeline -- Current Practices -- Editing Work Styles -- Low-Budget Commercials -- Middle and High End Commercials -- Editing Process -- 7 Post-Plus-Audio/ Graphics/Animation -- Audio -- Preproduction -- Voice-over -- Music -- Music Stock Libraries -- Sound Effects -- Dialogue -- Post Sound -- The Mix -- Graphics -- Animation -- 8 Research -- 9 Specialists -- Main Production Staff -- Director -- Producer -- Assistant and Associate Producers -- Assistant Director -- Second Assistant Director -- Associate Director -- Floor or Stage Manager -- Unit Manager -- Location Scout/Location Manager -- Production Manager -- Studio Supervisor -- Script Supervisor -- Camera Personnel -- DP -- Camera Operator -- First Assistant Camera Operator -- Second Assistant Camera -- Engineering -- Audio -- The Recordist -- Mic Handler or Boom Operator -- Audio Playback Operator -- Talent -- Agents -- Casting Director -- Animal Handlers -- Designer/Art Director -- Set Designers -- Art Director -- Prop Rental -- Makeup -- Hair Designers -- Costumes -- Costume Designer -- Wardrobe -- Special Effects Designers -- Production Crew -- Specialized Production Crew Members -- Animation -- Explosive Experts -- Generator Operator -- Graphics -- Greenspeople -- Home Econo.

بدون عنوان

0

متن يادداشت

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.

منبع سفارش / آدرس اشتراک

Safari Books Online

شماره انبار

CL0500000295

عنوان

TV commercials.

شماره استاندارد بين المللي کتاب و موسيقي

0240805925

عنوان اصلي به زبان ديگر

Television commercials

موضوع مستند نشده

Television advertising.

موضوع مستند نشده

Television commercials.

موضوع مستند نشده

Television-- Production and direction.

موضوع مستند نشده

PERFORMING ARTS-- Television-- Direction & Production.

موضوع مستند نشده

Television advertising.

موضوع مستند نشده

Television commercials.

موضوع مستند نشده

Television-- Production and direction.

موضوع مستند نشده

PER-- 010010

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Cury, Ivan.

تاريخ عمليات

20201204053133.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y