عنوان

The orange code :

شابک

0470287233

شابک

0470538791

شابک

9780470287231

شابک

9780470538791

شماره

b740692

عنوان اصلي

The orange code :

نام عام مواد

[Book]

ساير اطلاعات عنواني

how ING Direct succeeded by being a rebel with a cause /

نام نخستين پديدآور

Arkadi Kuhlmann, Bruce Philp.

محل نشرو پخش و غیره

Hoboken, N.J. :

نام ناشر، پخش کننده و غيره

John Wiley & Sons,

تاریخ نشرو بخش و غیره

©2009.

نام خاص و کميت اثر

xvi, 252 pages :

ساير جزييات

illustrations ;

ابعاد

24 cm

متن يادداشت

Includes index.

متن يادداشت

The guy in the cape : leading from the front -- Pixie dust : powered by purpose -- The dirty dozen : we could be heroes -- Clicking : the conundrum of advertising -- You say you want a revolution? : the opposite of a bank -- Saving the savers : walking the talk -- It takes a village : building the orange brand nation -- The money on the table : winning the battle, losing the war -- Steering by the stars : beyond managing -- Herding cats : how to snatch defeat from the jaws of victory -- Peeling the orange : a guided tour of the orange code, and what it means to us.

بدون عنوان

0

متن يادداشت

"Since 1996, ING Direct has grown from a mere concept to an ocean-spanning global enterprise, with over 20 million customers and more than $300 billion in assets. From the time this Internet-based direct bank first launched in Canada, it focused on serving ordinary people who felt abandoned by today's money hungry financial institutions and provided its customers with products they actually wanted - like savings accounts with high interest rates. This revolutionary idea was startling in its simplicity. The Orange Code recounts ING Direct's intriguing story, explaining the philosophy of its founder, Arkadi Kuhlmann, the "bad boy of banking," who fervently believes in the power of individuals to control their financial destiny, and his 12-year partnership with Bruce Philp, the branding consultant who helped Kuhlmann make ING Direct a cause to its own people and a household name across North America. In entertaining and inspiring style, Kuhlmann and Philp discuss the unconventional approach to business strategy, leadership, and management that built ING Direct. From refusing to promote credit cards to college students to pointing out frivolous expenses, Kuhlmann and Philp not only address the practical principles that have propelled ING Direct to the top, but they also help readers understand how making a cause of personal financial empowerment made everyone a winner in the ING Direct story. Engaging and informative, The Orange Code offers readers a rare look at this company and provides them with invaluable insights into making more inspired leadership decisions."--Jacket.

منبع سفارش / آدرس اشتراک

John Wiley & Sons Inc, Order Processing Dept 432 Elizabeth Ave, Somerset, NJ, USA, 08875, (732)4694400

موضوع مستند نشده

ING Direct.

موضوع مستند نشده

ING Direct.

موضوع مستند نشده

Banks and banking-- United States.

موضوع مستند نشده

Internet banking-- United States.

موضوع مستند نشده

Banks and banking.

موضوع مستند نشده

Internet banking.

موضوع مستند نشده

United States.

بدون عنوان

7

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Kuhlmann, Arkadi,1946-

مستند نام اشخاص تاييد نشده

Philp, Bruce,1958-

تاريخ عمليات

20201204013848.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y