عنوان

Emergent strategies for e-business processes, services, and implications :

شابک

1281854999

شابک

1605661546

شابک

1605661554

شابک

9781281854995

شابک

9781605661544

شابک

9781605661551

شماره

b726954

عنوان اصلي

Emergent strategies for e-business processes, services, and implications :

نام عام مواد

[Book]

ساير اطلاعات عنواني

advancing corporate frameworks /

نام نخستين پديدآور

In Lee [editor].

محل نشرو پخش و غیره

Hershey :

نام ناشر، پخش کننده و غيره

Information Science Reference,

تاریخ نشرو بخش و غیره

©2009.

نام خاص و کميت اثر

1 online resource (xxiv, 398 pages) :

ساير جزييات

illustrations.

عنوان فروست

Advances in e-business research series,

شاپا ي ISSN فروست

1935-2700

متن يادداشت

Includes bibliographical references (pages 347-386) and index.

متن يادداشت

Preface -- Section I: E-consumer relationship management. 1. Managing the customer relationship / Keith Ward, Erik Rolland, Raymond Patterson -- 2. A new conceptual framework for greater success with integration of E-CRM / Soumaya Letaifa -- 3. Managerial discretion and E-CRM performance / Tim Coltman -- 4. Multi-channel retailing and customer satisfaction / Patricia Warrington, Elizabeth Gangstad, Richard Feinberg, Ko de Ruyter.

متن يادداشت

Section II: E-business models and strategies. 5. Do mobile CRM services appeal to loyalty program customers? / Veronica Liljander, Pia Polsa, Kim Forsberg -- 6. Developing a global CRM strategy / Michael Shumanov -- 7. Strategic positioning and resource-based thinking / John Gallaugher.

متن يادداشت

Section III: E-business management . 8. A tale of e-business models / Savvas Papagiannidis -- 9. Strategic maneuvering in healthcare technology markets / Kirill Yurov -- 10. Complementary role of website in business model development / Olli Kuivalainen -- 11. A Reverse auction-based e-business model for B2C service markets / Tobias Kollmann -- 12. Evolving e-health systems / Denis Caro.

متن يادداشت

Section IV: Online consumer behavior. 13. Socio-economic impacts of offshore outsourcing of information technology / Karl Knapp, Sushil Sharma, Kevin King -- 14. Towards theory development for emergent e-business innovations / Indrit Troshani -- 15. An introduction to the management and protection of intellectual property rights / Bill Vassiliadis -- 16. Intelligent contracting / Tagelsir Gasmelseid -- 17. The applicability of network effect theory to low-cost adoption decisions / Jaeki Song, Eric Walden -- 18. An empirical analysis of cellular phone users' convenience perception and its impact on shopping intention in mobile commerce / Wen-Jang Jih -- 19. The effects of system features, perceived risk and benefit, and customer characteristics on online bill paying / Fang He.

بدون عنوان

0

بدون عنوان

0

بدون عنوان

0

بدون عنوان

0

متن يادداشت

"This book presents a collection of research associated with the emerging e-business technologies and applications, attempting to stimulate the advancement of various e-business frameworks and applications, and to provide future research directions"--Provided by publisher.

منبع سفارش / آدرس اشتراک

MIL

شماره انبار

185499

عنوان

Emergent strategies for e-business processes, services, and implications.

شماره استاندارد بين المللي کتاب و موسيقي

1605661546

موضوع مستند نشده

Electronic commerce.

موضوع مستند نشده

BUSINESS & ECONOMICS-- E-Commerce-- Internet Marketing.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Mail Order.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Marketing-- Direct.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Marketing-- Multilevel.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Marketing-- Telemarketing.

موضوع مستند نشده

Electronic commerce.

موضوع مستند نشده

BUS-- 040000

موضوع مستند نشده

BUS-- 043010

موضوع مستند نشده

BUS-- 043040

موضوع مستند نشده

BUS-- 043050

موضوع مستند نشده

BUS-- 090010

موضوع مستند نشده

KNPR

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Lee, In,1958-

تاريخ عمليات

20201213224624.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y