Student data on CD accompanying the text is also available on floppy disk from The Haworth Press.
یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references (pages 379-383) and index.
یادداشتهای مربوط به مندرجات
متن يادداشت
Acknowledgments; Chapter 1 Introduction to Marketing Research Introduction to Marketing Research; Chapter 2 Research Designs for Management Decision Making Research Designs for Management Decision Making; Chapter 3 Secondary Data Secondary Data; Chapter 4 Primary Data Collection Primary Data Collection; Chapter 5 Measurement Measurement; Chapter 6 Designing the Data-Gathering Instrument Designing the Data-Gathering Instrument; Chapter 7 Sampling Methods and Sample Sampling Methods and Sample Size.
متن يادداشت
Case 6 Juan Carlos' Mexican Restaurant Juan Carlos' Mexican RestaurantCase 7 Usedcars.com Usedcars.com; Case 8 Welcome Home Church Welcome Home Church; Case 9 The Learning The Learning Source; Case 10 Madison County Country Club Madison County Country Club; Case 11 Plasco, Inc. Plasco, Inc.; Case 12 St. John's School St. John's School; Case 13 The Webmasters The Webmasters; Case 14 House of Topiary House of Topiary; Case 15 Professional Home Inspection Professional Home Inspection; Case 16 Europska Databanka Europska Databanka; Notes; Index.
متن يادداشت
Chapter 8 Fielding the Data-Gathering Instrument Fielding the Data-Gathering InstrumentChapter 9 Introduction to Data Analysis Introduction to Data; Chapter 10 Advanced Data Analysis Advanced Data Analysis; Chapter 11 The Research Report The Research Report; CASES; CONTRIBUTORS; Case 1 Lone Pine Kennel Club Lone Pine Kennel Club; Case 2 Select Hotels of North Select Hotels of North America; Case 3 River Pines School: A River Pines School: A; Case 4 River Pines School: B River Pines School: B; Case 5 Gary Branch, CPA Gary Branch, CPA.
بدون عنوان
0
بدون عنوان
8
بدون عنوان
8
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results. Marketing research provides clear explanations of complex issues, including the interpretation of statistics. Its charts, graphs, figures, sample questionnaires, and case studies make important points easier to grasp. The practice cases (including an SPSS data disk) offer engaging real-world problems that test the student's research and analysis skills.
ویراست دیگر از اثر در قالب دیگر رسانه
عنوان
Marketing research.
شماره استاندارد بين المللي کتاب و موسيقي
0789015900
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Marketing research, Case studies.
موضوع مستند نشده
Marketing research.
موضوع مستند نشده
BUSINESS & ECONOMICS-- Marketing-- Research.
موضوع مستند نشده
Marketing research.
مقوله موضوعی
موضوع مستند نشده
BUS-- 043060
رده بندی ديویی
شماره
658
.
8/3
ويراست
22
رده بندی کنگره
شماره رده
HF5415
.
2
نشانه اثر
.
W74
2002eb
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )