The importance of information to support managerial decision making has been widely acknowledged, but only little research has been done on the overall impact of such information. In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. The results indicate that better informed firms offer more products, achieve a higher primary demand, and exhaust customer preferences to a higher degree. Surprisingly and more importantly, information impacts on performance are non-significant. This phenomenon is termed "managerial over-acting". Managerial over-acting introduces a new concept to the marketing discipline. The degree of product differentiation of a market is reflective of its competitive intensity. For the case of spatial markets, however, the marketing discipline does not provide a valid measure of product differentiation. In her second essay the author discusses several approaches to measure product differentiation in spatial contexts. In doing so, she refers to the measurement of diversity and also applies methods from disciplines like spatial statistics, forestry, and geography.
یادداشتهای مربوط به سفارشات
منبع سفارش / آدرس اشتراک
Springer
شماره انبار
978-3-8350-0432-0
ویراست دیگر از اثر در قالب دیگر رسانه
عنوان
Competition in marketing : two essays on the impact of information on managerial decisions and on spatial product differentiation
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Decision making.
موضوع مستند نشده
Management.
موضوع مستند نشده
Business and Management.
موضوع مستند نشده
Marketing.
موضوع مستند نشده
Affaires.
موضوع مستند نشده
BUSINESS & ECONOMICS-- Industrial Management.
موضوع مستند نشده
BUSINESS & ECONOMICS-- Management Science.
موضوع مستند نشده
BUSINESS & ECONOMICS-- Management.
موضوع مستند نشده
BUSINESS & ECONOMICS-- Organizational Behavior.
موضوع مستند نشده
Decision making.
موضوع مستند نشده
Economie de l'entreprise.
موضوع مستند نشده
Management.
موضوع مستند نشده
Science économique.
مقوله موضوعی
موضوع مستند نشده
BUS-- 041000
موضوع مستند نشده
BUS-- 042000
موضوع مستند نشده
BUS-- 082000
موضوع مستند نشده
BUS-- 085000
موضوع مستند نشده
KJS
موضوع مستند نشده
KJSM
رده بندی ديویی
شماره
658
.
403
ويراست
22
رده بندی کنگره
شماره رده
HD30
.
23
نشانه اثر
.
M34
2006eb
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )