A quick guide to customer universe based execution -- The executive challenge of driving EBITDA growth -- The challenges of current segmentation models -- Identifying customer types : inside the customer mind -- Identifying roles and scenes : inside situations and occasions -- CUBEical segmentation : the platform for achieving market leadership -- CUBEical strategy : where and how to compete -- CUBEical implementation : how to take the lead -- CUBEical thinking : how it links to other business frameworks -- The fast moving consumer goods universe -- The key account management universe -- The mergers and acquisition universe.
بدون عنوان
0
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
Inside the Customer Universe reveals how an organization can become ahead of the game by focusing a its strategy on predicting customer needs rather than following them. This book provides a unique contribution to the field of customer management with a departure from current practice towards understanding customers as 'multi-individuals' and hence solving current confusions surrounding customer behaviour. Inside the Customer Universe's easy to implement tools, models and strategies provide the reader with the ability to create stable and sustainable customer understanding and, therefore, sust.
یادداشتهای مربوط به سفارشات
منبع سفارش / آدرس اشتراک
OverDrive, Inc.
شماره انبار
E19AC85A-5543-4488-90E8-E2A51E7C907D
ویراست دیگر از اثر در قالب دیگر رسانه
عنوان
Inside the customer universe.
شماره استاندارد بين المللي کتاب و موسيقي
9780470694244
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Customer relations.
موضوع مستند نشده
Marketing.
موضوع مستند نشده
BUSINESS & ECONOMICS-- Marketing-- Research.
موضوع مستند نشده
Customer relations.
موضوع مستند نشده
Marketing.
مقوله موضوعی
موضوع مستند نشده
BUS-- 043060
موضوع مستند نشده
KJS
رده بندی ديویی
شماره
658
.
8/343
ويراست
22
رده بندی کنگره
شماره رده
HF5415
.
5
نشانه اثر
.
A525
2008eb
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )