عنوان

The 2009-2014 world outlook for advertising for social media and widgets /

شابک

1281804274

شابک

1435687116

شابک

9781281804273

شابک

9781435687110

شماره

b702695

عنوان اصلي

The 2009-2014 world outlook for advertising for social media and widgets /

نام عام مواد

[Book]

نام نخستين پديدآور

by Philip M. Parker.

محل نشرو پخش و غیره

[San Diego, Calif.] :

نام ناشر، پخش کننده و غيره

Icon Group International,

تاریخ نشرو بخش و غیره

©2008.

نام خاص و کميت اثر

1 online resource

متن يادداشت

Cover -- Contents -- 1 INTRODUCTION -- 1.1 OVERVIEW -- 1.2 WHAT IS LATENT DEMAND AND THE P.I.E.? -- 1.3 THE METHODOLOGY -- 1.3.1 Step 1. Product Definition and Data Collection -- 1.3.2 Step 2. Filtering and Smoothing -- 1.3.3 Step 3. Filling in Missing Values -- 1.3.4 Step 4. Varying Parameter, Non-linear Estimation -- 1.3.5 Step 5. Fixed-Parameter Linear Estimation -- 1.3.6 Step 6. Aggregation and Benchmarking -- 1.3.7 Step 7. Latent Demand Density: Allocating Across Cities -- 2 SUMMARY OF FINDINGS -- 2.1 THE WORLDWIDE MARKET POTENTIAL -- 3 AFRICA -- 3.1 EXECUTIVE SUMMARY -- 3.2 ALGERIA -- 3.3 ANGOLA -- 3.4 BENIN -- 3.5 BOTSWANA -- 3.6 BURKINA FASO -- 3.7 BURUNDI -- 3.8 CAMEROON -- 3.9 CAPE VERDE -- 3.10 CENTRAL AFRICAN REPUBLIC -- 3.11 CHAD -- 3.12 COMOROS -- 3.13 CONGO (FORMERLY ZAIRE) -- 3.14 COTE D'IVOIRE -- 3.15 DJIBOUTI -- 3.16 EGYPT -- 3.17 EQUATORIAL GUINEA -- 3.18 ETHIOPIA -- 3.19 GABON -- 3.20 GHANA -- 3.21 GUINEA -- 3.22 GUINEA-BISSAU -- 3.23 KENYA -- 3.24 LESOTHO -- 3.25 LIBERIA -- 3.26 LIBYA -- 3.27 MADAGASCAR -- 3.28 MALAWI -- 3.29 MALI -- 3.30 MAURITANIA -- 3.31 MAURITIUS -- 3.32 MOROCCO -- 3.33 MOZAMBIQUE -- 3.34 NAMIBIA -- 3.35 NIGER -- 3.36 NIGERIA -- 3.37 REPUBLIC OF CONGO -- 3.38 REUNION -- 3.39 RWANDA -- 3.40 SAO TOME E PRINCIPE -- 3.41 SENEGAL -- 3.42 SIERRA LEONE -- 3.43 SOMALIA -- 3.44 SOUTH AFRICA -- 3.45 SUDAN -- 3.46 SWAZILAND -- 3.47 TANZANIA -- 3.48 THE GAMBIA -- 3.49 TOGO -- 3.50 TUNISIA -- 3.51 UGANDA -- 3.52 WESTERN SAHARA -- 3.53 ZAMBIA -- 3.54 ZIMBABWE -- 4 ASIA & THE MIDDLE EAST -- 4.1 EXECUTIVE SUMMARY -- 4.2 AFGHANISTAN -- 4.3 ARMENIA -- 4.4 AZERBAIJAN -- 4.5 BAHRAIN -- 4.6 BANGLADESH -- 4.7 BHUTAN -- 4.8 BRUNEI -- 4.9 BURMA -- 4.10 CAMBODIA -- 4.11 CHINA -- 4.12 HONG KONG -- 4.13 INDIA -- 4.14 INDONESIA -- 4.15 IRAN -- 4.16 IRAQ -- 4.17 ISRAEL -- 4.18 JAPAN -- 4.19 JORDAN -- 4.20 KUWAIT -- 4.21 KYRGYZSTAN -- 4.22 LAOS -- 4.23 LEBANON -- 4.24 MACAU -- 4.25 MALAYSIA -- 4.26 MALDIVES -- 4.27 MONGOLIA -- 4.28 NEPAL -- 4.29 NORTH KOREA -- 4.30 OMAN -- 4.31 PAKISTAN -- 4.32 PALESTINE -- 4.33 PAPUA NEW GUINEA -- 4.34 PHILIPPINES -- 4.35 QATAR -- 4.36 SAUDI ARABIA -- 4.37 SEYCHELLES -- 4.38 SINGAPORE -- 4.39 SOUTH KOREA -- 4.40 SRI LANKA -- 4.41 SYRIAN ARAB REPUBLIC -- 4.42 TAIWAN -- 4.43 TAJIKISTAN -- 4.44 THAILAND -- 4.45 THE UNITED ARAB EMIRATES -- 4.46 TURKEY -- 4.47 TURKMENISTAN -- 4.48 UZBEKISTAN -- 4.49 VIETNAM -- 4.50 YEMEN -- 5 EUROPE -- 5.1 EXECUTIVE SUMMARY -- 5.2 ALBANIA -- 5.3 ANDORRA -- 5.4 AUSTRIA -- 5.5 BELARUS -- 5.6 BELGIUM -- 5.7 BOSNIA AND HERZEGOVINA -- 5.8 BULGARIA -- 5.9 CROATIA -- 5.10 CYPRUS -- 5.11 CZECH REPUBLIC -- 5.12 DENMARK -- 5.13 ESTONIA -- 5.14 FINLAND -- 5.15 FRANCE -- 5.16 GEORGIA -- 5.17 GERMANY -- 5.18 GREECE -- 5.19 HUNGARY -- 5.20 ICELAND -- 5.21 IRELAND -- 5.22 ITALY -- 5.23 KAZAKHSTAN -- 5.24 LATVIA.

بدون عنوان

0

متن يادداشت

This econometric study covers the world outlook for advertising for social media and widgets across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the 230 countries of the world). This study gives, however, my estimates for the worldwide latent demand, or the P.I.E. for advertising for social media and widgets. It also shows how the P.I.E. is divided across the world's regional and national markets. For each country, I also show my estimates of how the P.I.E. grows over time (positive or negative growth). In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.

موضوع مستند نشده

Human-computer interaction.

موضوع مستند نشده

Online social networks.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Negotiating.

موضوع مستند نشده

FAMILY & RELATIONSHIPS-- Interpersonal Relations.

موضوع مستند نشده

Human-computer interaction.

موضوع مستند نشده

Online social networks.

موضوع مستند نشده

BUS-- 047000

موضوع مستند نشده

FAM-- 027000

موضوع مستند نشده

K

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Parker, Philip M.,1960-

تاريخ عمليات

20201207181233.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y