عنوان

China-focused cases :

شابک

9789811327063

شابک

9789811327070

شابک

9811327068

شابک

9811327076

شابک اشتباه

9789811327056

شابک اشتباه

981132705X

عنوان اصلي

China-focused cases :

نام عام مواد

[Book]

ساير اطلاعات عنواني

selected winners of the CEIBS global case contests /

نام نخستين پديدآور

CEIBS Case Center, editor.

محل نشرو پخش و غیره

Shanghai, China :

نام ناشر، پخش کننده و غيره

Shanghai Jiao Tong University Press,

تاریخ نشرو بخش و غیره

[2019]

نام خاص و کميت اثر

1 online resource (xvi, 194 pages)

متن يادداشت

Includes bibliographical references.

متن يادداشت

Chapter1 FamilyMart: "Internet Plus" Strategy -- Chapter2 Jinhuobao: A B2B E-commerce Platform for FMCG in the New Retail Era -- Chapter3 OnePlus: A Chinese Tech Startup Aiming to Disrupt the Global Smartphone Market -- Chapter4 Huawei's Quest for Global Markets -- Chapter5 Tecno Mobile's Growth Strategies in Africa -- Chapter6 Can Starbucks Sustain Its High Prices in China? -- Chapter7 ofo: A Bike Sharing Firm From Campus -- Chapter8 "From Product Brand to Platform Brand: Business Evolution of Internet Clothing Brand Handu" -- Chapter9 Why Didn't the SF Heike Project Succeed? -- Chapter10 Haidilao's Crisis Management: Threats, Opportunities and Corporate Values.

بدون عنوان

0

متن يادداشت

This book is the first anthology compiled in English by the CEIBS Case Center to promote China-focused cases worldwide. Included are ten of twenty six award-winning cases from the Global Contest for the Best China-Focused Cases during 2015 to 2017: these works exemplify the quality of effective business cases and share stories of China to the world. Each of the ten cases has a defining feature. Some cases, with a focus on user demand, analyze how companies build their core competence (e.g., Haidilao Hot-Pot and OnePlus Mobile Phone), while others present an array of business innovations in the era of new retail, e-commerce, and the sharing economy (e.g., SF Express, Jinhuobao, ofo, FamilyMart, and Handu Apparel). Some describe Chinese companies' operations in the overseas market (e.g., Huawei and TECNO), and others depict how foreign companies adapt to the Chinese market in a unique way (e.g., Starbucks). These cases were drawn from Chinese and overseas business schools. The book helps bridge the gap between the world management community's interest in China and the limited availability of China-focused management cases. We hope this collection of select cases will prove valuable and informative for our readers.

منبع سفارش / آدرس اشتراک

Springer Nature

شماره انبار

com.springer.onix.9789811327063

عنوان

China-focused cases.

شماره استاندارد بين المللي کتاب و موسيقي

9789811327056

موضوع مستند نشده

Management-- Study and teaching-- China, Case studies.

موضوع مستند نشده

Management-- Study and teaching.

موضوع مستند نشده

China.

بدون عنوان

7

موضوع مستند نشده

BUS035000

موضوع مستند نشده

KJK

موضوع مستند نشده

KJK

شماره

ويراست

شماره رده

نشانه اثر

مستند نام تنالگان تاييد نشده

CEIBS Case Center,editor.

مستند نام تنالگان تاييد نشده

Zhong Ou guo ji gong shang xue yuan,sponsoring body.

تاريخ عمليات

20200823235221.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y