a practical guide to designing better products and services.
وضعیت نشر و پخش و غیره
محل نشرو پخش و غیره
London :
نام ناشر، پخش کننده و غيره
KoganPage,
تاریخ نشرو بخش و غیره
2018.
مشخصات ظاهری
نام خاص و کميت اثر
1 online resource
یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references and index.
یادداشتهای مربوط به مندرجات
متن يادداشت
Chapter -- 01: Introduction: Why is user research so important?;
Section -- ONE: The fundamentals: What good research looks like;
Chapter -- 02: Planning, objectives and legalities in user research;
Chapter -- 03: Best practice in user research: Who, what, why and how;
Chapter -- 04: Managing user research logistics: Agencies, facilities and contracts;
Section -- TWO: Selecting and using user research methods;
Chapter -- 05: Usability testing: Observing people doing things;
Chapter -- 06: Content testing: What do people think your content means?;
Chapter -- 07: Card sorting: Understanding how people group and relate things;
Chapter -- 08: Surveys: How to gauge a widespread user response;
Chapter -- 09: User interviews: Understanding people's experience through talking to them;
Chapter -- 10: Diary studies: How to capture user research data over time;
Chapter -- 11: Information architecture validation: Does the structure of your information work for your users?;
Chapter -- 12: Ethnography: Observing how people behave in the real world;
Chapter -- 13: Contextual inquiry: Interviewing people in their own environment;
Chapter -- 14: A/B Testing: A technique to compare different options;
Chapter -- 15: Getting the best out of stakeholder workshops;
Chapter -- 16: Guerrilla research: Running fast-paced research in the real world;
Chapter -- 17: How to combine user research methodologies;
Section -- THREE: Analyzing and presenting your data;
Chapter -- 18: Content analysis: A method of coding and making sense of your qualitative data;
Chapter -- 19: Affinity diagramming: Understand your data through identifying its themes;
Chapter -- 20: Prioritizing issues and user needs: What's important and what to work on next;
Chapter -- 21: Making recommendations: How to make your research findings actionable;
Chapter -- 22: Creating executive summaries and detailed reports to present results;
Chapter -- 23: Using video playback to present your research results;
Chapter -- 24: Using personas to communicate user characteristics and behaviours;
Chapter -- 25: Using mental models to visualize how users think and identify opportunities;
Chapter -- 26: Using journey and experience maps to visualize user research data;
Chapter -- 27: Using scenarios and storyboards to represent the user journey;
Chapter -- 28: Using infographics to translate numerical and statistical data;
Chapter -- 29: How to recommend changes to visual, interaction and information design;
Chapter -- 30: Conclusion;
بدون عنوان
0
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
Showing readers how to use the vast array of user research methods available, this book gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained. --
یادداشتهای مربوط به سفارشات
منبع سفارش / آدرس اشتراک
Ingram Content Group
شماره انبار
EpubKoganPage8048
ویراست دیگر از اثر در قالب دیگر رسانه
شماره استاندارد بين المللي کتاب و موسيقي
9780749481049
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Customer relations.
موضوع مستند نشده
Human-computer interaction.
موضوع مستند نشده
User-centered system design.
موضوع مستند نشده
COMPUTERS-- Computer Literacy.
موضوع مستند نشده
COMPUTERS-- Computer Science.
موضوع مستند نشده
COMPUTERS-- Data Processing.
موضوع مستند نشده
COMPUTERS-- Hardware-- General.
موضوع مستند نشده
COMPUTERS-- Information Technology.
موضوع مستند نشده
COMPUTERS-- Machine Theory.
موضوع مستند نشده
COMPUTERS-- Reference.
موضوع مستند نشده
Customer relations.
موضوع مستند نشده
Human-computer interaction.
موضوع مستند نشده
User-centered system design.
مقوله موضوعی
موضوع مستند نشده
COM-- 013000
موضوع مستند نشده
COM-- 014000
موضوع مستند نشده
COM-- 018000
موضوع مستند نشده
COM-- 032000
موضوع مستند نشده
COM-- 037000
موضوع مستند نشده
COM-- 052000
موضوع مستند نشده
COM-- 067000
رده بندی ديویی
شماره
004
.
019
ويراست
23
رده بندی کنگره
شماره رده
QA76
.
9
.
H85
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )