عنوان

Young consumer behaviour :

شابک

1315213591

شابک

1351819046

شابک

1351819062

شابک

9781315213590

شابک

9781351819046

شابک

9781351819060

شابک اشتباه

0415790085

شابک اشتباه

0415790093

شابک اشتباه

1351819046

شابک اشتباه

1351819054

شابک اشتباه

9780415790086

شابک اشتباه

9780415790093

عنوان اصلي

Young consumer behaviour :

نام عام مواد

[Book]

ساير اطلاعات عنواني

a research companion /

نام نخستين پديدآور

edited by Ayantunji Gbadamosi.

محل نشرو پخش و غیره

New York, NY :

نام ناشر، پخش کننده و غيره

Routledge, Taylor & Francis Group,

تاریخ نشرو بخش و غیره

2018.

تاریخ نشرو بخش و غیره

©2018

نام خاص و کميت اثر

1 online resource (xix, 433 pages) :

ساير جزييات

illustrations

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Introduction and theoretical background -- The changing landscape of young consumer behaviour -- Young consumers as individuals -- Children's consumer perception -- Learning and consumer socialization in children -- Young consumers' motivation and involvement : uses and gratifications perspective -- Exploring personality, identity and self-concept among young consumers -- Attitudes and persuasion in young consumer behaviour -- Young consumers and marketing strategies -- Brand, branding, and brand culture among young consumers -- Pricing, income, and brand symbolism : exploring young consumers¿ understanding of value -- The young ones, shopping and marketing channels : what actually shapes their mind? -- Marketing communications and the young consumer : evidence from a developing country -- Digital marketing and the young consumer -- Services and relationship marketing : perspectives on young consumers -- Segmenting the children's market -- Amplifying the voices of young consumers in food advertising research -- Young consumers in social and cultural contexts -- Reference groups and opinion leadership in children's consumption decisions -- Youth subcultural theory : making space for a new perspective -- Young consumer misbehaviour -- Faith, religion and the young consumer -- Children consumer behaviour in developing countries in the 21st century -- Social marketing and consumerism : perspectives on young consumers -- Social marketing and the protection of the young consumer -- Consumerism and consumer protection : a focus on young consumers -- Index.

بدون عنوان

0

متن يادداشت

"Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing.Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholdifers. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues.Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications."--Provided by publisher.

منبع سفارش / آدرس اشتراک

MIL

شماره انبار

1056383

شماره استاندارد بين المللي کتاب و موسيقي

9781351819060

موضوع مستند نشده

Child consumers.

موضوع مستند نشده

Consumer behavior.

موضوع مستند نشده

BUSINESS & ECONOMICS / Industrial Management.

موضوع مستند نشده

BUSINESS & ECONOMICS / Management Science.

موضوع مستند نشده

BUSINESS & ECONOMICS / Management.

موضوع مستند نشده

BUSINESS & ECONOMICS / Organizational Behavior.

موضوع مستند نشده

Child consumers.

موضوع مستند نشده

Consumer behavior.

موضوع مستند نشده

BUS

موضوع مستند نشده

BUS-- 041000

موضوع مستند نشده

BUS-- 042000

موضوع مستند نشده

BUS-- 082000

موضوع مستند نشده

BUS-- 085000

شماره

ويراست

شماره رده

مستند نام اشخاص تاييد نشده

Gbadamosi, Ayantunji

تاريخ عمليات

20200822110611.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y