عنوان

Temporal modelling of customer behaviour /

شابک

3030182894

شابک

9783030182892

شابک اشتباه

9783030182885

عنوان اصلي

Temporal modelling of customer behaviour /

نام عام مواد

[Book]

نام نخستين پديدآور

Luo Ling.

محل نشرو پخش و غیره

Cham, Switzerland :

نام ناشر، پخش کننده و غيره

Palgrave Macmillan,

تاریخ نشرو بخش و غیره

[2020]

تاریخ نشرو بخش و غیره

©2020

نام خاص و کميت اثر

1 online resource.

عنوان فروست

Springer theses: recognizing outstanding Ph.D. research

متن يادداشت

Includes bibliographical references.

متن يادداشت

Introduction -- Datasets -- Literature Review -- Tracking Purchase Behaviour Change -- Discovering Purchase Behaviour Patterns -- Evaluating Impact of the Web-based Health Program -- Tracking the Evolution of Customer Segmentations -- Conclusions and Future Work. .

بدون عنوان

0

متن يادداشت

This book describes advanced machine learning models - such as temporal collaborative filtering, stochastic models and Bayesian nonparametrics - for analysing customer behaviour. It shows how they are used to track changes in customer behaviour, monitor the evolution of customer groups, and detect various factors, such as seasonal effects and preference drifts, that may influence customers' purchasing behaviour. In addition, the book presents four case studies conducted with data from a supermarket health program in which the customers were segmented and the impact of promotional activities on different segments was evaluated. The outcomes confirm that the models developed here can be used to effectively analyse dynamic behaviour and increase customer engagement. Importantly, the methods introduced here can also be used to analyse other types of behavioural data such as activities on social networks, and educational systems.

منبع سفارش / آدرس اشتراک

Springer Nature

شماره انبار

com.springer.onix.9783030182892

موضوع مستند نشده

Consumer behavior-- Mathematical models.

موضوع مستند نشده

Marketing-- Mathematical models.

موضوع مستند نشده

BUSINESS & ECONOMICS / Industrial Management.

موضوع مستند نشده

BUSINESS & ECONOMICS / Management Science.

موضوع مستند نشده

BUSINESS & ECONOMICS / Management.

موضوع مستند نشده

BUSINESS & ECONOMICS / Organizational Behavior.

موضوع مستند نشده

Consumer behavior-- Mathematical models.

موضوع مستند نشده

Marketing-- Mathematical models.

موضوع مستند نشده

BUS-- 041000

موضوع مستند نشده

BUS-- 042000

موضوع مستند نشده

BUS-- 082000

موضوع مستند نشده

BUS-- 085000

شماره

ويراست

شماره رده

مستند نام اشخاص تاييد نشده

Luo, Ling

تاريخ عمليات

20200823090158.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y