how to seize the white space for transformative growth /
نام نخستين پديدآور
Mark W. Johnson.
وضعیت نشر و پخش و غیره
محل نشرو پخش و غیره
Boston, Massachusetts :
نام ناشر، پخش کننده و غيره
Harvard Business Review Press,
تاریخ نشرو بخش و غیره
[2018]
مشخصات ظاهری
نام خاص و کميت اثر
xiii, 220 pages :
ساير جزييات
illustrations ;
ابعاد
25 cm
یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references and index.
یادداشتهای مربوط به مندرجات
متن يادداشت
A New Model for Growth and Renewal. The white space and business model innovation -- The four-box business model framework -- When New Business Models are Needed. The white space within : transforming existing markets -- The white space beyond : creating new markets -- The white space between : dealing with industry discontinuity -- Digital transformation -- Business Model Innovation as a Repeatable Process. Designing a new business model -- Implementing the model -- Overcoming incumbent challenges.
بدون عنوان
0
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
Business model innovation is the key to unlocking transformational growth--but few executives know how to apply it to their businesses. In Reinvent Your Business Model, Mark Johnson reveals the playbook. Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business models to achieve transformational growth by fulfilling unmet customer needs in their current markets, serving entirely new customers and creating new markets, and responding to tectonic shifts in market demand, government policy, and technologies that affect entire industries. He then lays out a structured process for designing a new model and developing it into a profitable and thriving enterprise, while investigating the vexing and sometimes paradoxical managerial challenges that have commonly thwarted so many companies in their unguided forays into the unknown. Business model innovators have reshaped entire sectors--including retail, aviation, and media--and redistributed billions of dollars of value. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their businesses and achieve transformative growth. Thoroughly updated to, Johnson has also added a new chapter on digital transformation, that presents a framework for digital business models and four new case studies--Provided by publisher.
عنوان اصلی به زبان دیگر
عنوان اصلي به زبان ديگر
How to seize the white space for transformative growth
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Business planning, Case studies.
موضوع مستند نشده
Organizational change, Case studies.
موضوع مستند نشده
Strategic planning, Case studies.
موضوع مستند نشده
Success in business, Case studies.
موضوع مستند نشده
BUSINESS & ECONOMICS / Economics / General.
موضوع مستند نشده
Business planning.
موضوع مستند نشده
Geschäftsmodell
موضوع مستند نشده
Innovationsmanagement
موضوع مستند نشده
Organisationswandel
موضوع مستند نشده
Organizational change.
موضوع مستند نشده
Strategic planning.
موضوع مستند نشده
Strategische Planung
موضوع مستند نشده
Success in business.
موضوع مستند نشده
Unternehmensplanung
رده بندی ديویی
شماره
658
.
4/012
ويراست
23
رده بندی کنگره
شماره رده
HD30
.
28
نشانه اثر
.
J655
2018
سایر رده بندی ها
شماره رده
BUS063000
کد سيستم
bisacsh
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )