عنوان

Ethnographic thinking :

شابک

0203712293

شابک

1351362488

شابک

9780203712290

شابک

9781351362481

شابک اشتباه

9781629581187

عنوان اصلي

Ethnographic thinking :

نام عام مواد

[Book]

ساير اطلاعات عنواني

from method to mindset /

نام نخستين پديدآور

Jay Hasbrouck.

محل نشرو پخش و غیره

New York, NY :

نام ناشر، پخش کننده و غيره

Routledge,

تاریخ نشرو بخش و غیره

2018.

تاریخ نشرو بخش و غیره

©2018

نام خاص و کميت اثر

1 online resource.

عنوان فروست

Anthropology and Business

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Chapter A Starting Place: Design Thinking and Ethnographic Thinking -- part PART I A Few Core Qualities of Ethnographic Thinking -- chapter 1 Cultivating Curiosity -- chapter 2 Expanding Awareness -- chapter 3 Deferring Judgment -- chapter 4 Adapting Thoughtfully -- part PART II The Praxis of Ethnographic Thinking -- chapter 5 Immersing Fully -- chapter 6 Facilitating Tactically -- chapter 7 Documenting Diligently -- part PART III Analysis, Strategy, and Influence -- chapter 8 Analyzing Holistically -- chapter 9 Situating Intentionally -- chapter 10 Storytelling Empathically.

بدون عنوان

0

متن يادداشت

"This book argues that 'ethnographic thinking--the thought processes and patterns ethnographers develop through their practice--offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings. In doing so, he argues that such an approach can also enhance the strategic value of their work by helping them increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking, in order to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints.Ethnographic Thinking is key reading for managers and strategists specifically wishing to tap-into the potential that ethnography offers, as well as those searching more broadly for new ways to innovate practice. It is essential reading for students of applied ethnography, and recommended for scholars too."--Provided by publisher.

عنوان

Ethnographic thinking.

شماره استاندارد بين المللي کتاب و موسيقي

9781629581187

موضوع مستند نشده

Business anthropology.

موضوع مستند نشده

Corporate culture.

موضوع مستند نشده

Ethnology-- Methodology.

موضوع مستند نشده

Organizational behavior.

موضوع مستند نشده

Business anthropology.

موضوع مستند نشده

Corporate culture.

موضوع مستند نشده

Ethnology-- Methodology.

موضوع مستند نشده

Organizational behavior.

موضوع مستند نشده

SOCIAL SCIENCE-- Discrimination & Race Relations.

موضوع مستند نشده

SOCIAL SCIENCE-- Minority Studies.

موضوع مستند نشده

SOC-- 020000

موضوع مستند نشده

SOC-- 031000

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Hasbrouck, Jay

تاريخ عمليات

20200823051326.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y