یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references and index.
یادداشتهای مربوط به مندرجات
متن يادداشت
Origins -- People are media companies -- Influence is an outcome, not a profession -- The art and science of creativity -- Creator-centric strategies -- 1:1 relationships at scale -- The 4-step influencer marketing framework -- Measuring what matters.
بدون عنوان
0
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
"In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing-currently utilized with great success on Instagram and YouTube-is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples"--Publisher's description.
یادداشتهای مربوط به سفارشات
منبع سفارش / آدرس اشتراک
OverDrive, Inc.
شماره انبار
DFE4845D-09F3-4BC1-9D07-BF3188013B3A
ویراست دیگر از اثر در قالب دیگر رسانه
عنوان
Influencer marketing for brands.
شماره استاندارد بين المللي کتاب و موسيقي
148425502X
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Branding (Marketing)
موضوع مستند نشده
Influence (Psychology)
موضوع مستند نشده
Internet marketing.
موضوع مستند نشده
Branding (Marketing)
موضوع مستند نشده
Influence (Psychology)
موضوع مستند نشده
Internet marketing.
مقوله موضوعی
موضوع مستند نشده
BUS043000
موضوع مستند نشده
KJS
موضوع مستند نشده
KJSC
رده بندی ديویی
شماره
658
.
8/72
ويراست
23
رده بندی کنگره
شماره رده
HF5415
.
1265
سایر رده بندی ها
شماره رده
HF5415
.
1265
نشانه اثر
.
L48
2020eb
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )