عنوان

Platform strategy :

شابک

1315598949

شابک

1317085493

شابک

1317085507

شابک

1317085515

شابک

9781315598949

شابک

9781317085492

شابک

9781317085508

شابک

9781317085515

شابک اشتباه

1472480244

شابک اشتباه

9781472480248

عنوان اصلي

Platform strategy :

نام عام مواد

[Book]

ساير اطلاعات عنواني

how to unlock the power of communities and networks to grow your business /

نام نخستين پديدآور

Laure Claire Reillier and Benoit Reillier

محل نشرو پخش و غیره

New York :

نام ناشر، پخش کننده و غيره

Routledge,

تاریخ نشرو بخش و غیره

2017

تاریخ نشرو بخش و غیره

©2017

نام خاص و کميت اثر

1 online resource (xviii, 221 pages)

متن يادداشت

Includes bibliographical references and index

متن يادداشت

Introduction to platform businesses -- The meteoric rise of platform businesses -- What is a platform business? -- Economic characteristics of platforms -- Platforms as business models -- Platform-powered ecosystems -- Lifestages of platforms : design -- Platform ignition: proving the concept -- Platform scaling : reaching critical mass -- Platform maturity : defending profitable growth -- Platform pricing -- Trust, governance & brand -- Platforms, regulation and competition -- Competing against platforms -- The future of platforms

بدون عنوان

0

متن يادداشت

During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully. Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategyalso offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models. other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models

منبع سفارش / آدرس اشتراک

Ingram Content Group

شماره انبار

9781317085508

عنوان

Platform strategy.

شماره استاندارد بين المللي کتاب و موسيقي

9781472480248

موضوع مستند نشده

Multi-sided platform businesses-- Planning.

موضوع مستند نشده

Strategic planning.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Industrial Management.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Management Science.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Management.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Organizational Behavior.

موضوع مستند نشده

Strategic planning.

موضوع مستند نشده

BUS-- 041000

موضوع مستند نشده

BUS-- 042000

موضوع مستند نشده

BUS-- 082000

موضوع مستند نشده

BUS-- 085000

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Reillier, Laure Claire,1971-

مستند نام اشخاص تاييد نشده

Reillier, Benoit,1972-

تاريخ عمليات

20200823030137.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y