یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references and index.
یادداشتهای مربوط به مندرجات
متن يادداشت
Communication, persuasion, and image repair -- Image repair theory -- Corporate image repair -- Political image repair -- Sports/entertainment image repair -- International image repair -- Third party image repair -- Conclusion.
بدون عنوان
0
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
"In our constantly plugged-in and connected world, image is everything. People, groups, organizations, and countries frequently come under suspicion of wrongdoing and sometimes require defense. This fully updated edition of the 1994 volume investigates the situations in which threats to image arise and describes the image-repair strategies that may be used to help defuse these threats, such as denial and apology. The author reviews various theories on image repair, and extends prior research on the topic to include work on persuasion or attitude change. Five contexts for image repair are examined: corporate, political, sports/entertainment, international, and third party (when one person or organization tries to repair the image of another). New case studies include the British Petroleum oil spill in the Gulf of Mexico, Anthony Weiner, Lance Armstrong, Apple's apology to China over the iPhone, and Prime Minister David Cameron's apology for Bloody Sunday."--Publisher's description.
ویراست دیگر از اثر در قالب دیگر رسانه
عنوان
Accounts, excuses, and apologies.
شماره استاندارد بين المللي کتاب و موسيقي
9781438453996
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Discourse analysis.
موضوع مستند نشده
Rhetorical criticism.
موضوع مستند نشده
Verbal self-defense.
موضوع مستند نشده
Discourse analysis.
موضوع مستند نشده
LANGUAGE ARTS & DISCIPLINES-- General.
موضوع مستند نشده
Rhetorical criticism.
موضوع مستند نشده
Verbal self-defense.
مقوله موضوعی
موضوع مستند نشده
LAN-- 000000
رده بندی ديویی
شماره
401/
.
41
ويراست
23
رده بندی کنگره
شماره رده
P302
.
87
نشانه اثر
.
B46
2014eb
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )