عنوان

Foundations of business /

شابک

1337386928

شابک

9781337386920

عنوان اصلي

Foundations of business /

نام عام مواد

[Book]

نام نخستين پديدآور

William M. Pride (Texas A & M University), Robert J. Hughes (Dallas County Community Colleges), Jack R. Kapoor (College of DuPage).

وضعيت ويراست

6e.

محل نشرو پخش و غیره

Boston, MA :

نام ناشر، پخش کننده و غيره

Cengage,

تاریخ نشرو بخش و غیره

[2019]

تاریخ نشرو بخش و غیره

©2019

نام خاص و کميت اثر

1 volume (various pagings) :

ساير جزييات

illustrations (chiefly color) ;

ابعاد

28 cm

متن يادداشت

Includes bibliographical references and indexes.

متن يادداشت

Part I: The environment of business -- 1. Exploring the world of business and economics -- 2. Ethics and social responsibility in business -- 3. Global business -- Part II: Business ownership and entrepreneurship -- 4. Choosing a form of business ownership -- 5. Small business, entrepreneurship, and franchises -- Part III: Management and organisation -- 6. Understanding the management process -- 7. Creating a flexible organization -- 8. Producing quality goods and services -- Part IV: Human resources -- 9. Attracting and retaining the best employees -- 10. Motivating and satisfying employees and teams -- Part V: Marketing -- 11. Building customer relationships through effective marketing -- 12. Creating and pricing products that satisfy customers -- 13. Distributing and promoting products -- Part VI: Information, accounting, and finance -- 14. Exploring social media and e-business -- 15. Using management and accounting Information -- 16. Mastering financial management -- Online appendices: -- Appendix A: Understanding personal finances and investments -- Appendix B: Careers in business -- Appendix C: Enhancing union-management relations -- Appendix D: Risk management and insurance -- Appendix E: Business law, regulation, and taxation.

بدون عنوان

0

متن يادداشت

"This up-to-date edition highlights business ownership, management and organization, human resources, marketing, e-business, information systems, accounting and finance. You study ethics and social responsibility, small business and entrepreneurship and global issues. Cutting-edge content also emphasizes social media, international business, green and socially responsible business and sustainability. MindTap online resources help you further master important concepts and succeed in today's competitive business world and in your personal life." -- Provided by publisher.

موضوع مستند نشده

Business enterprises.

موضوع مستند نشده

Business.

موضوع مستند نشده

Industrial management.

موضوع مستند نشده

Business enterprises.

موضوع مستند نشده

Business.

موضوع مستند نشده

Industrial management.

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Pride, William M.,1942-

مستند نام اشخاص تاييد نشده

Hughes, Robert James,1946-

مستند نام اشخاص تاييد نشده

Kapoor, Jack R.,1937-

تاريخ عمليات

20200822173844.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y