عنوان

Ethics in marketing :

شابک

1138648086

شابک

1138648094

شابک

9781138648081

شابک

9781138648098

شابک اشتباه

9781315626642

عنوان اصلي

Ethics in marketing :

نام عام مواد

[Book]

ساير اطلاعات عنواني

international cases and perspectives /

نام نخستين پديدآور

written and edited by Patrick E. Murphy, Gene R. Laczniak and Fiona Harris.

وضعيت ويراست

Second edition.

محل نشرو پخش و غیره

New York :

نام ناشر، پخش کننده و غيره

Routledge,

تاریخ نشرو بخش و غیره

2017.

نام خاص و کميت اثر

xii, 198 pages :

ساير جزييات

illustrations ;

ابعاد

25 cm

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Part 1: Background -- 1. Foundational Perspectives for Ethical and Socially Responsible Marketing Decisions -- 2. Advanced Perspectives for Ethical and Socially Responsible Marketing Decisions -- 3. "Preserving the Venture": A Sample Case Study with Frameworks and Ethical Analyses -- Part 2: Short Cases -- 4. Just a Friendly Request / Terri L. Rittenburg -- 5. Going Along to Get Along / Raymond F. Keyes -- 6. Casas Bahia / Chrissy Golden -- 7. Discount Drugstore: No Gifts Allowed? / Gene R. Laczniak -- 8. Reference Prices in Retailing: What is a Fair Comparison? / Fiona Harris -- 9. Drug Testing in India / Nicholas J.C. Santos -- 10. Starbucks China: The World's Priciest Cup of Coffee / Peilu Chen -- Part 3: Intermediate Cases -- 11. Superior Services: Should Short Skirts Sell Software? / Lori Lepp Corbett -- 12. Tough Decisions: Something to Snack On / Brendan D. Murphy, Patrick E. Murphy and Stacey L. Meader -- 13. A Young Pharmacists Dilemma: Questionable Transactions / Barbora Kocanova and Veronika Vosykova -- 14. PETA / Karin Besenbaeck and Haley Rosenbach -- 15. Zara & Fast Fashion / Sarah Eide, Elizabeth Sadler and Sarah Tonti -- 16. The Co-operative Bank of the UK / Fiona Harris and Sarah Tonti -- 17. Counterfeits in Online Retailing: How They are Sold and What Can Be Done to Fight Back / Barbara Stöttinger and Julia Gschwendner -- 18. Montenegro Electronics, Ltd. / Jacob Bagha and Gene R. Laczniak -- Part 4: Long Cases -- 19. The Coca-Cola Company: The Skinny on a Big Fat Problem / Marshel Rapuzzi -- 20. Auchan (France) / Geert Demuijnck -- 21. TOMS Shoes: One for One Movement / Robert Meara, Matthew Terilli and Jennifer Sawayda -- 22. Facebook in the Developed and Developing World / Eva Marie D. Schulte -- 23. VISA and FIFA: Everywhere You Want to Be? / Brian R. Levey and James Matakovich.

بدون عنوان

0

متن يادداشت

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.--Publisher website.

موضوع مستند نشده

Marketing-- Moral and ethical aspects.

موضوع مستند نشده

Marketing, Case studies.

موضوع مستند نشده

Ethik

موضوع مستند نشده

Marketing

موضوع مستند نشده

Marketing-- Moral and ethical aspects.

موضوع مستند نشده

Marketing.

موضوع مستند نشده

Soziale Verantwortung

موضوع مستند نشده

Unternehmensethik

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Murphy, Patrick E.,1948-

مستند نام اشخاص تاييد نشده

Harris, Fiona J., (Fiona Jane),1967-

مستند نام اشخاص تاييد نشده

Laczniak, Eugene R.

تاريخ عمليات

20200822163740.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y