عنوان

Digital business models :

شابک

3030130053

شابک

3030130061

شابک

303013007X

شابک

9783030130053

شابک

9783030130060

شابک

9783030130077

شابک اشتباه

3030130045

شابک اشتباه

9783030130046

کد کشور

bnb

شماره

b623816

عنوان اصلي

Digital business models :

نام عام مواد

[Book]

ساير اطلاعات عنواني

concepts, models, and the alphabet case study /

نام نخستين پديدآور

Bernd W. Wirtz.

نام خاص و کميت اثر

1 online resource (x, 247 pages)

عنوان فروست

Progress in IS,

شاپا ي ISSN فروست

2196-8705

متن يادداشت

Includes bibliographical references.

متن يادداشت

Foundations of Digital Business Models -- The Business Model Concept -- Digital Business -- B2C Digital Business Models: Content -- B2C Digital Business Models:Context -- B2C digital Business Models: Connection -- Hybrid Digital Business Models -- B2B Digital Business Models -- Digital Business Model Innovation -- Google/Alphabet Case Study.

بدون عنوان

0

متن يادداشت

The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides a structured and conceptual approach, allowing students and other readers to understand the commonalities and specifics of the respective business models. The book begins with an overview of the business model concept in general by presenting the development of business models, analyzing definitions of business models and discussing the significance of the success of business model management. In turn, Chapter 2 offers insights into and explanations of the business model concept and provides the underlying approaches and ideas behind business models. Building on these foundations, Chapter 3 outlines the fundamental aspects of the digital economy. In the following chapters the book examines various core models in the business to consumer (B2C) context. The chapters follow a 4-C approach that divides the digital B2C businesses into models focusing on content, commerce, context and connection. Each chapter describes one of the four models and provides information on the respective business model types, the value chain, core assets and competencies as well as a case study. Based on the example of Google, Chapter 8 merges these approaches and describes the development of a hybrid digital business model. Chapter 9 is dedicated to business-to-business (B2B) digital business models. It shows how companies focus on business solutions such as online provision of sourcing, sales, supportive collaboration and broker services. Chapter 10 shares insight into the innovation aspect of digital business models, presenting structures and processes of digital business model innovation. The book is rounded out by a comprehensive case study on Google/Alphabet that combines all aspects of digital business models. Conceived as a textbook for students in advanced undergraduate courses, the book will also be useful for professionals and practitioners involved in business model innovation, and applied researchers.

منبع سفارش / آدرس اشتراک

Springer Nature

شماره انبار

com.springer.onix. 9783030130053

شماره استاندارد بين المللي کتاب و موسيقي

9783030130046

شماره استاندارد بين المللي کتاب و موسيقي

9783030130060

شماره استاندارد بين المللي کتاب و موسيقي

9783030130077

موضوع مستند نشده

Business enterprises-- Computer simulation.

موضوع مستند نشده

Business enterprises-- Computer simulation.

موضوع مستند نشده

BUS090000

موضوع مستند نشده

KJE

موضوع مستند نشده

KJE

شماره

ويراست

شماره رده

مستند نام اشخاص تاييد نشده

Wirtz, Bernd W.,1964-

تاريخ عمليات

20201221082921.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

کد کاربرگه

270410

تكميل شده

Y