عنوان

Consumer behaviour :

شابک

0273736957

شابک

9780273736950

شماره

b588410

عنوان اصلي

Consumer behaviour :

نام عام مواد

[Book]

ساير اطلاعات عنواني

a European outlook

نام نخستين پديدآور

Leon G Schiffman

وضعيت ويراست

2. ed

محل نشرو پخش و غیره

Harlow

نام ناشر، پخش کننده و غيره

Pearson

تاریخ نشرو بخش و غیره

2012

نام خاص و کميت اثر

xix, 460 s. : illustrations

متن يادداشت

Preface Part One: Introduction 1) An introduction to the study of Consumer Behavior 2) Consumer Research 3) Market Segmentation Part Two: The Consumer as an Individual 4) Consumer Decision Making 5) Consumer Motivation 6) Personality and Consumer Behavior 7) Consumer Perception 8) Consumer Learning 9) Consumer Attitude Formation and Change 10) Communication and Consumer Behavior Part Three: Consumers in Their Social and Cultural Settings 11) Reference Groups and Family Influences 12) Social Class and Consumer Behavior 13) The Influence of Culture and Subculture on Consumer Behavior 14) Cross-Cultural Consumer Behaviour: An International Perspective Part Four: More on the Consumer's Decision-Making Process 15) Consumer Influence and the Diffusion of Innovations 16) Consumer Decision Making --; Again

متن يادداشت

Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it. The second edition has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. The new Innovation In Action feature' will give practical examples to help you student link Consumer Behaviour with how it is practised in the workplace

موضوع مستند نشده

Europa

موضوع مستند نشده

forbrugeradfærd

موضوع مستند نشده

Forbrugeradfærd

مستند نام اشخاص تاييد نشده

Leon G Schiffman

مستند نام اشخاص تاييد نشده

Håvard Hansen

مستند نام اشخاص تاييد نشده

Leon G Schiffman

مستند نام اشخاص تاييد نشده

Leslie Lazar Kanuk

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y