Palgrave Macmillan UK : Imprint : Palgrave Macmillan
تاریخ نشرو بخش و غیره
2014
مشخصات ظاهری
نام خاص و کميت اثر
(305 pages)
فروست
عنوان فروست
Humanism in business series.
یادداشتهای مربوط به مندرجات
متن يادداشت
Cover; Title; Copyright; Contents; List of Figures and Tables; Notes on Contributors; Introduction; Part I What's Wrong with Marketing in Theory and in Practice?; 1 Where Marketing Causes Trouble; 2 Re-affirming the Prevailing Order?; 3 What Is Critical Marketing Studies? Reading Macro, Social, and Critical Marketing Studies; 4 Rehumanizing Marketing (and Consumer Behaviour); 5 Wants vs. Needs: On the Philosophical Bases of Humanistic Marketing; 6 Marketing for Mortality? The Scottish Case and the Humankind Index; 7 Criminal Marketing: An Inhuman Side of Business. 8 Can Society Nurture Humanistic Marketing?9 How Is Humanistic Marketing Possible?; Part II Marketing as a Force for Good; 10 Fusing Back the Human, Radically; 11 Translating Anthropological Consumption Theories into Humanistic Marketing Practices; 12 Well-Being Marketing as Humanistic Marketing; 13 Constructive Engagement, Macromarketing, and Humanistic Marketing; 14 Wisdom as Excellence in Commitment to the Humanistic Marketing Practice Paradigm; 15 Power to the People: An Essay on Branding and Global Democracy. 16 Responsible Advertising for Sustainable Development: The Case of French Responsible Agencies17 Sustainable Marketing through the Natural Step; 18 Social Networks and Marketing Happiness? The Potential Role of Marketing in an Electronic World; 19 Social Business --;Everybody's Business; Closing Commentary: Towards Humanistic Marketing?; Index.
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Business.
موضوع مستند نشده
Leadership.
موضوع مستند نشده
Marketing -- Social aspects.
رده بندی کنگره
شماره رده
HF5415
نشانه اثر
.
E358
2014
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )