یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references (pages 259-267) and index.
یادداشتهای مربوط به مندرجات
متن يادداشت
1. The truth about relativity : why everything is relative, even when it shouldn't be -- 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- 3. The cost of zero cost : why we often pay too much when we pay nothing -- 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them -- 5. The influence of arousal : why hot is much hotter than we realize -- 6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- 7. The high price of ownership : why we overvalue what we have -- 8. Keeping doors open : why options distract us from our main objective -- 9. The effect of expectations : why the mind gets what it expects -- 10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- 11. The context of our character, part I : why we are dishonest, and what we can do about it -- 12. The context of our character, part II : why dealing with cash makes us more honest -- 13. Beer and free lunches : what is behavioral economics, and where are the free lunches?
بدون عنوان
0
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
یادداشتهای مربوط به سفارشات
شماره انبار
BRO-cust20080826-054
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Consumer behavior.
موضوع مستند نشده
Decision making.
موضوع مستند نشده
Economics-- Psychological aspects.
رده بندی ديویی
شماره
153
.
8/3
ويراست
22
رده بندی کنگره
شماره رده
BF448
نشانه اثر
.
A75
2008
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )