عنوان

Effective internal communication /

شابک

0749439483

شماره

b526207

عنوان اصلي

Effective internal communication /

نام عام مواد

[Book]

نام نخستين پديدآور

Lyn Smith with Pamela Mounter

محل نشرو پخش و غیره

Sterling, VA :

نام ناشر، پخش کننده و غيره

Kogan Page [in association with] Chartered Institute of Public Relations,

تاریخ نشرو بخش و غیره

2005

نام خاص و کميت اثر

xiv, 226 p. :

ساير جزييات

ill. ;

ابعاد

24 cm

عنوان فروست

PR in practice series

متن يادداشت

Includes bibliographical references (p. 216-218) and index

متن يادداشت

Setting the scene -- What is internal communication? -- What does it take to be an internal communicator? -- Your audience : who are they? -- Theories into practice -- Managing internal communication in-house -- Outsourcing the internal communication function -- How the legal framework fits in -- The channels, vehicles and activities -- Who uses which media for what -- The receiving end -- Communicating with special groups -- The globally dispersed workforce -- Getting it right : practical application -- How to do it : setting about communication -- We can all talk can't we? : face to face -- The creative aspects : writing, editing and designing it yourself -- Publishing the printed word : the logistical aspects -- Broadcast : do it yourself or call in the experts? -- Managing change -- Signposting the ether -- How to measure success -- How to make it happen : gone shopping! -- Internal communication : the future

بدون عنوان

0

موضوع مستند نشده

Communication in management

موضوع مستند نشده

Public relations

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Smith, Lyn

مستند نام اشخاص تاييد نشده

Mounter, Pamela

تاريخ عمليات

20051003021403.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y